A data profile of the people who buy, follow and care about Sunglasses in United Arab Emirates — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 2,441,447 people in United Arab Emirates.
The average Sunglasses fan in United Arab Emirates is 36.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Shopping malls, Shoes, Spas, with strongest over-indexing on Shopping malls (1.63× the country average).
Demographically, the Sunglasses audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Travelling, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Sunglasses fan in United Arab Emirates is more male, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Sunglasses profile in United Arab Emirates.
36.6% are female, 63.4% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 36.0 |
| Estimated audience size | 2,441,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 36% | |
| 30-39 | 32% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Sunglasses audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
Where the Sunglasses audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1M | 1.10× | |
| 02 | Dubai | ~2M | 1.08× | |
| 03 | Ras Al Khaimah | ~100K | 1.04× | |
| 04 | Emirate of Sharjah | ~500K | 0.94× | |
| 05 | Emirate of Ajman | ~200K | 0.94× | |
| 06 | Fujairah | ~60K | 0.93× |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free software | Technology & Electronics | 1.95× | ||
| 02 | Handbags | Fashion & Accessoires | 1.84× | ||
| 03 | Tattoos | Fashion & Accessoires | 1.83× | ||
| 04 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 05 | Discount stores | Shopping | 1.75× | ||
| 06 | Coupons | Shopping | 1.73× | ||
| 07 | Boutiques | Fashion & Accessoires | 1.72× | ||
| 08 | Dresses | Fashion & Accessoires | 1.71× | ||
| 09 | Fragrances | Beauty & Wellness | 1.67× | ||
| 10 | Friendship | Kids & Family | 1.66× | ||
| 11 | Shopping malls | Shopping | 1.63× | ||
| 12 | Rock music | Music & Radio | 1.60× | ||
| 13 | First-person shooter games | Games | 1.59× | ||
| 14 | Spas | Beauty & Wellness | 1.58× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.58× | ||
| 16 | Hair products | Beauty & Wellness | 1.57× | ||
| 17 | Shoes | Fashion & Accessoires | 1.56× | ||
| 18 | Pop music | Music & Radio | 1.52× | ||
| 19 | Barbecue | Food & Beverages | 1.52× | ||
| 20 | Toys | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.29× | |
| Family Orientation | CONSERVATISM | 1.09× | |
| Design Affinity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.99× |
Sunglasses has an estimated audience of 2,441,447 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
36.6% of Sunglasses fans are female, 63.4% are male, with an average age of 36.0 years.
Sunglasses fans show strongest brand affinity for Shopping malls (1.63×), Shoes (1.56×), and Spas (1.58×) over the country average.
Sunglasses fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sunglasses itself, the audience over-indexes on Shoes (1.56×), Spas (1.58×), Fragrances (1.67×), and Coupons (1.73×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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