Rascasse Audience Intelligence

Sunglasses Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Sunglasses in United Arab Emirates — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 2,441,447 people in United Arab Emirates.

#174among Topic in United Arab Emirates
#12in Fashion & Accessoires

The average Sunglasses fan in United Arab Emirates is 36.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Shopping malls, Shoes, Spas, with strongest over-indexing on Shopping malls (1.63× the country average).

Demographically, the Sunglasses audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Sunglasses fan in United Arab Emirates is more male, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Shopping malls.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sunglasses profile in United Arab Emirates.

Audience size
2.4M
in United Arab Emirates
Gender
36.6%
63.4% male
Age
36.0
average years
Country rank
#247
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunglasses fans

36.6% are female, 63.4% are male, average age 36.0.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Sunglasses audience in United Arab Emirates
MetricValue
Female36.6%
Male63.4%
Average age36.0
Estimated audience size2,441,447
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Sunglasses audience in United Arab Emirates
Age bracketShare%
16-1911%
20-2936%
30-3932%
40-4915%
50+6%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Sunglasses audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Sunglasses
CountryShare
United States17.0%
Italy5.6%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunglasses audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Sunglasses fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~1M1.10×
02Dubai~2M1.08×
03Ras Al Khaimah~100K1.04×
04Emirate of Sharjah~500K0.94×
05Emirate of Ajman~200K0.94×
06Fujairah~60K0.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunglasses audience
#·InterestCategoryAffinity×
01Free softwareTechnology & Electronics1.95×
02HandbagsFashion & Accessoires1.84×
03TattoosFashion & Accessoires1.83×
04Children's clothingFashion & Accessoires1.82×
05Discount storesShopping1.75×
06CouponsShopping1.73×
07BoutiquesFashion & Accessoires1.72×
08DressesFashion & Accessoires1.71×
09FragrancesBeauty & Wellness1.67×
10FriendshipKids & Family1.66×
11Shopping mallsShopping1.63×
12Rock musicMusic & Radio1.60×
13First-person shooter gamesGames1.59×
14SpasBeauty & Wellness1.58×
15Beauty salonsBeauty & Wellness1.58×
16Hair productsBeauty & Wellness1.57×
17ShoesFashion & Accessoires1.56×
18Pop musicMusic & Radio1.52×
19BarbecueFood & Beverages1.52×
20ToysGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunglasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sunglasses audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.29×
Family OrientationCONSERVATISM1.09×
Design AffinityPREMIUM1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sunglasses audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
PatriotismCONSERVATISM0.78×
Social Media UsageJOY0.99×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sunglasses have in United Arab Emirates?

Sunglasses has an estimated audience of 2,441,447 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Sunglasses fans?

36.6% of Sunglasses fans are female, 63.4% are male, with an average age of 36.0 years.

03

Which brands do Sunglasses fans like most?

Sunglasses fans show strongest brand affinity for Shopping malls (1.63×), Shoes (1.56×), and Spas (1.58×) over the country average.

04

Where do Sunglasses fans live in United Arab Emirates?

Sunglasses fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sunglasses fans also like?

Beyond Sunglasses itself, the audience over-indexes on Shoes (1.56×), Spas (1.58×), Fragrances (1.67×), and Coupons (1.73×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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