A data profile of the people who buy, follow and care about Sunglasses in Malaysia — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 2,791,641 people in Malaysia.
The average Sunglasses fan in Malaysia is 39.2 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Shawl, Children's clothing, Baju Kurung, with strongest over-indexing on Shawl (1.62× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sunglasses fan in Malaysia is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Shawl.
The key figures that characterise the Sunglasses profile in Malaysia.
56.6% are female, 43.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.2 |
| Estimated audience size | 2,791,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Sunglasses audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
Where the Sunglasses audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.57× | |
| 02 | Selangor | ~1M | 1.56× | |
| 03 | Penang | ~200K | 1.31× | |
| 04 | Johor | ~400K | 1.22× | |
| 05 | Perak | ~300K | 1.14× | |
| 06 | Sarawak | ~200K | 1.02× | |
| 07 | Negeri Sembilan | ~100K | 1.01× | |
| 08 | Sabah | ~300K | 1.00× | |
| 09 | Kedah | ~200K | 0.99× | |
| 10 | Pahang | ~100K | 0.94× | |
| 11 | Malacca | ~90K | 0.92× | |
| 12 | Labuan | ~20K | 0.91× | |
| 13 | Terengganu | ~100K | 0.89× | |
| 14 | Perlis | ~30K | 0.88× | |
| 15 | Putrajaya | ~10K | 0.88× | |
| 16 | Kelantan | ~100K | 0.86× |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 1.87× | ||
| 02 | Tunic | Fashion & Accessoires | 1.80× | ||
| 03 | Online shopping malls | Shopping | 1.80× | ||
| 04 | Kaftan | Fashion & Accessoires | 1.77× | ||
| 05 | Cardigan (sweater) | Fashion & Accessoires | 1.76× | ||
| 06 | Baju Kurung | Travel & Leisure | 1.64× | ||
| 07 | Shawl | Fashion & Accessoires | 1.62× | ||
| 08 | Party dress | Fashion & Accessoires | 1.62× | ||
| 09 | Beauty & Fashion | Beauty & Wellness | 1.60× | ||
| 10 | Chiffon (fabric) | Fashion & Accessoires | 1.55× | ||
| 11 | Sportswear (fashion) | Fashion & Accessoires | 1.55× | ||
| 12 | Bag | Fashion & Accessoires | 1.54× | ||
| 13 | Sweater | Fashion & Accessoires | 1.54× | ||
| 14 | Sleeve | Fashion & Accessoires | 1.53× | ||
| 15 | Crêpe | Food & Beverages | 1.53× | ||
| 16 | Marriage proposal | Kids & Family | 1.52× | ||
| 17 | Lace | Fashion & Accessoires | 1.52× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.51× | ||
| 19 | Bridesmaid | Kids & Family | 1.51× | ||
| 20 | Pajamas | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Individualism | JOY | 1.36× | |
| Price Sensitivity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.89× |
Sunglasses has an estimated audience of 2,791,641 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.6% of Sunglasses fans are female, 43.4% are male, with an average age of 39.2 years.
Sunglasses fans show strongest brand affinity for Shawl (1.62×), Children's clothing (1.51×), and Baju Kurung (1.64×) over the country average.
Sunglasses fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sunglasses itself, the audience over-indexes on Children's clothing (1.51×), Baju Kurung (1.64×), Bag (1.54×), and Bridesmaid (1.51×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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