A data profile of the people who buy, follow and care about Sunglasses in Poland — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 3,952,706 people in Poland.
Sunglasses has an estimated audience of 3,952,706 people in Poland. 69.4% are female, 30.6% are male, average age 42.4. Top brand affinities: Discount stores, Handbags, Coupons, Dresses, Fragrances.
Top brand affinities include Discount stores, Handbags, Coupons, with strongest over-indexing on Discount stores (2.78× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Sunglasses fan in Poland is more female, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discount stores.
The key figures that characterise the Sunglasses profile in Poland.
69.4% are female, 30.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 42.4 |
| Estimated audience size | 3,952,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Sunglasses audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handbags | Fashion & Accessoires | 3.04× | ||
| 02 | Discount stores | Shopping | 2.78× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.67× | ||
| 04 | Skirt | Fashion & Accessoires | 2.64× | ||
| 05 | Fragrances | Beauty & Wellness | 2.62× | ||
| 06 | Coupons | Shopping | 2.57× | ||
| 07 | Blouse | Fashion & Accessoires | 2.55× | ||
| 08 | Dresses | Fashion & Accessoires | 2.35× | ||
| 09 | Pepco | Fashion & Accessoires | 2.27× | ||
| 10 | Tattoos | Fashion & Accessoires | 2.24× | ||
| 11 | Trousers | Fashion & Accessoires | 2.20× | ||
| 12 | Men's clothing | Fashion & Accessoires | 2.14× | ||
| 13 | Hair products | Beauty & Wellness | 2.13× | ||
| 14 | Spas | Beauty & Wellness | 2.05× | ||
| 15 | Footwear | Fashion & Accessoires | 1.85× | ||
| 16 | IKEA | Home & Garden | 1.81× | ||
| 17 | Woman | Kids & Family | 1.74× | ||
| 18 | Auchan | Shopping | 1.61× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.57× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Need for Security | CONSERVATISM | 1.52× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.51× | |
| Travelling | THRILL | 0.51× | |
| Design Affinity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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