A data profile of the people who buy, follow and care about Auchan in Poland — modelled from more than twelve digital signal sources. Auchan has an estimated audience of 7,612,828 people in Poland.
Auchan has an estimated audience of 7,612,828 people in Poland. 70.9% are female, 29.1% are male, average age 44.1. Top brand affinities: Kaufland, Carrefour, Lidl, Tesco, Aldi.
Top brand affinities include Kaufland, Carrefour, Lidl, with strongest over-indexing on Kaufland (5.1× the country average).
Demographically, the Auchan audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Auchan fan in Poland is more female, around 44.1 years old, with strong Individualism tendencies and a notable affinity for Kaufland.
The key figures that characterise the Auchan profile in Poland.
70.9% are female, 29.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 44.1 |
| Estimated audience size | 7,612,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
The strongest cross-interests of the Auchan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesco | Shopping | 6.05× | ||
| 02 | Intermarché | Shopping | 5.97× | ||
| 03 | E.Leclerc | Shopping | 5.35× | ||
| 04 | Kaufland | Shopping | 5.10× | ||
| 05 | Spar (retailer) | Shopping | 4.98× | ||
| 06 | Carrefour | Shopping | 4.72× | ||
| 07 | Hypermarket | Shopping | 3.02× | ||
| 08 | Biedronka | Shopping | 2.71× | ||
| 09 | Aldi | Shopping | 2.54× | ||
| 10 | Lidl | Shopping | 2.24× | ||
| 11 | Rossmann | Shopping | 2.23× | ||
| 12 | Supermarket | Shopping | 2.20× | ||
| 13 | Pepco | Fashion & Accessoires | 1.90× | ||
| 14 | Coupons | Shopping | 1.55× | ||
| 15 | Empik | Shopping | 1.54× | ||
| 16 | Super Express | News | 1.53× | ||
| 17 | Onet Wiadomości | News | 1.52× | ||
| 18 | PKO Bank Polski | Business & Career | 1.52× | ||
| 19 | Castorama | Shopping | 1.51× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Auchan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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