A data profile of the people who buy, follow and care about Hypermarket in Poland — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 1,909,281 people in Poland.
Hypermarket has an estimated audience of 1,909,281 people in Poland. 70.5% are female, 29.5% are male, average age 41.8. Top brand affinities: Auchan, Aldi, Kaufland, Poczta Polska, Carrefour.
Top brand affinities include Auchan, Aldi, Kaufland, with strongest over-indexing on Auchan (2.63× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Hypermarket fan in Poland is more female, around 41.8 years old, with strong Individualism tendencies and a notable affinity for Auchan.
The key figures that characterise the Hypermarket profile in Poland.
70.5% are female, 29.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 41.8 |
| Estimated audience size | 1,909,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Hypermarket audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aldi | Shopping | 3.03× | ||
| 02 | Carrefour Market | Shopping | 3.00× | ||
| 03 | Auchan | Shopping | 2.63× | ||
| 04 | Rossmann | Shopping | 2.47× | ||
| 05 | CAC 40 | Business & Career | 2.46× | ||
| 06 | Poczta Polska | Business & Career | 2.45× | ||
| 07 | Purchase discount | Shopping | 2.36× | ||
| 08 | Kaufland | Shopping | 2.31× | ||
| 09 | Bricomarché | Home & Garden | 2.31× | ||
| 10 | Carrefour | Shopping | 2.24× | ||
| 11 | Supermarket | Shopping | 2.05× | ||
| 12 | Biedronka | Shopping | 2.03× | ||
| 13 | Super Express | News | 1.96× | ||
| 14 | Leroy Merlin | Shopping | 1.92× | ||
| 15 | Orange | Technology & Electronics | 1.82× | ||
| 16 | Smyk | Shopping | 1.78× | ||
| 17 | JYSK | Home & Garden | 1.69× | ||
| 18 | Castorama | Shopping | 1.62× | ||
| 19 | MBank | Business & Career | 1.59× | ||
| 20 | Home Appliances | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.67× | |
| Price Sensitivity | PREMIUM | 1.44× | |
| Quality Awareness | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.12× | |
| Design Affinity | PREMIUM | 0.46× | |
| Travelling | THRILL | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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