A data profile of the people who buy, follow and care about Supermarket in Poland — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 2,870,244 people in Poland.
Supermarket has an estimated audience of 2,870,244 people in Poland. 69.3% are female, 30.7% are male, average age 40.8. Top brand affinities: Auchan, Kaufland, Aldi, Carrefour, Lidl.
Top brand affinities include Auchan, Kaufland, Aldi, with strongest over-indexing on Auchan (2.18× the country average).
Demographically, the Supermarket audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Supermarket fan in Poland is more female, around 40.8 years old, with strong Individualism tendencies and a notable affinity for Auchan.
The key figures that characterise the Supermarket profile in Poland.
69.3% are female, 30.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 40.8 |
| Estimated audience size | 2,870,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Supermarket audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aldi | Shopping | 2.49× | ||
| 02 | Biedronka | Shopping | 2.26× | ||
| 03 | Kaufland | Shopping | 2.25× | ||
| 04 | Hypermarket | Shopping | 2.24× | ||
| 05 | KiK | Shopping | 2.21× | ||
| 06 | Auchan | Shopping | 2.18× | ||
| 07 | Smyk | Shopping | 2.12× | ||
| 08 | Bricomarché | Home & Garden | 2.07× | ||
| 09 | Carrefour | Shopping | 2.05× | ||
| 10 | Rossmann | Shopping | 2.03× | ||
| 11 | Super Express | News | 2.02× | ||
| 12 | Poczta Polska | Business & Career | 1.88× | ||
| 13 | M jak miłość | Movies & TV | 1.75× | ||
| 14 | Lidl | Shopping | 1.73× | ||
| 15 | Leroy Merlin | Shopping | 1.73× | ||
| 16 | JYSK | Home & Garden | 1.71× | ||
| 17 | Kindergarten | Kids & Family | 1.66× | ||
| 18 | Castorama | Shopping | 1.59× | ||
| 19 | Childhood | Kids & Family | 1.56× | ||
| 20 | Discount stores | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.91× | |
| Price Sensitivity | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.44× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Early Adopter Mentality | POWER | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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