A data profile of the people who buy, follow and care about Supermarket in United Arab Emirates — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 1,991,629 people in United Arab Emirates.
The average Supermarket fan in United Arab Emirates is 36.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Spinneys, Hypermarket, with strongest over-indexing on Google Maps (1.62× the country average).
Demographically, the Supermarket audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Supermarket fan in United Arab Emirates is more male, around 36.7 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.
The key figures that characterise the Supermarket profile in United Arab Emirates.
37.1% are female, 62.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 36.7 |
| Estimated audience size | 1,991,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 33% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Supermarket audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.51× | |
| 02 | Fujairah | ~60K | 1.27× | |
| 03 | Emirate of Abu Dhabi | ~800K | 0.95× | |
| 04 | Ras Al Khaimah | ~100K | 0.95× | |
| 05 | Emirate of Ajman | ~100K | 0.71× | |
| 06 | Emirate of Sharjah | ~300K | 0.61× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metro station | Cars & Mobility | 2.36× | ||
| 02 | Big-box store | Shopping | 2.10× | ||
| 03 | Massage table | Health | 2.09× | ||
| 04 | Grocery store | Food & Beverages | 1.96× | ||
| 05 | Spinneys | Food & Beverages | 1.95× | ||
| 06 | Hypermarket | Shopping | 1.95× | ||
| 07 | Carrefour Market | Shopping | 1.94× | ||
| 08 | Exit (festival) | Music & Radio | 1.85× | ||
| 09 | Stone massage | Health | 1.80× | ||
| 10 | Bur Dubai | Travel & Leisure | 1.80× | ||
| 11 | Washing machine | Home & Garden | 1.80× | ||
| 12 | Greenhouse | Home & Garden | 1.75× | ||
| 13 | Deira, Dubai | Travel & Leisure | 1.70× | ||
| 14 | Madhyamam Daily | News | 1.65× | ||
| 15 | Google Maps | Internet & Social Media | 1.62× | ||
| 16 | Kabayan, Benguet | Travel & Leisure | 1.62× | ||
| 17 | Thai massage | Health | 1.61× | ||
| 18 | Air India Express | Travel & Leisure | 1.52× | ||
| 19 | Ajman | Travel & Leisure | 1.52× | ||
| 20 | Lulu Hypermarket | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Patriotism | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.90× |
Supermarket has an estimated audience of 1,991,629 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
37.1% of Supermarket fans are female, 62.9% are male, with an average age of 36.7 years.
Supermarket fans show strongest brand affinity for Google Maps (1.62×), Spinneys (1.95×), and Hypermarket (1.95×) over the country average.
Supermarket fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Spinneys (1.95×), Hypermarket (1.95×), Grocery store (1.96×), and Air India Express (1.52×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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