A data profile of the people who buy, follow and care about Grocery store in United Arab Emirates — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 1,736,447 people in United Arab Emirates.
The average Grocery store fan in United Arab Emirates is 36.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Carrefour, dubizzle, Supermarket, with strongest over-indexing on Carrefour (1.89× the country average).
Demographically, the Grocery store audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Grocery store fan in United Arab Emirates is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Carrefour.
The key figures that characterise the Grocery store profile in United Arab Emirates.
34.8% are female, 65.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 36.8 |
| Estimated audience size | 1,736,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Grocery store audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 21.5% |
| United States | 16.2% |
| Japan | 5.7% |
Where the Grocery store audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~100K | 1.24× | |
| 02 | Emirate of Abu Dhabi | ~800K | 1.07× | |
| 03 | Emirate of Ajman | ~200K | 1.07× | |
| 04 | Dubai | ~1.5M | 1.03× | |
| 05 | Fujairah | ~40K | 0.96× | |
| 06 | Emirate of Sharjah | ~200K | 0.63× |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supermarket | Shopping | 2.00× | ||
| 02 | Convenience store | Food & Beverages | 1.92× | ||
| 03 | Cadbury | Shopping | 1.91× | ||
| 04 | Carrefour | Shopping | 1.89× | ||
| 05 | Hypermarket | Shopping | 1.88× | ||
| 06 | Big-box store | Shopping | 1.83× | ||
| 07 | Korean hip hop | Music & Radio | 1.78× | ||
| 08 | Careem | Cars & Mobility | 1.76× | ||
| 09 | Movie Review | Movies & TV | 1.74× | ||
| 10 | Toko Baju | Shopping | 1.70× | ||
| 11 | Bandung | Travel & Leisure | 1.67× | ||
| 12 | Jakarta | Travel & Leisure | 1.59× | ||
| 13 | Department store | Shopping | 1.56× | ||
| 14 | Frozen food | Food & Beverages | 1.56× | ||
| 15 | Online grocer | Shopping | 1.55× | ||
| 16 | dubizzle | Shopping | 1.54× | ||
| 17 | spicy food | Food & Beverages | 1.54× | ||
| 18 | Blender | Home & Garden | 1.54× | ||
| 19 | Dried fruit | Food & Beverages | 1.53× | ||
| 20 | Spinneys | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.96× | |
| Convenience Orientation | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Travelling | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.81× |
Grocery store has an estimated audience of 1,736,447 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.8% of Grocery store fans are female, 65.2% are male, with an average age of 36.8 years.
Grocery store fans show strongest brand affinity for Carrefour (1.89×), dubizzle (1.54×), and Supermarket (2.0×) over the country average.
Grocery store fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Grocery store itself, the audience over-indexes on dubizzle (1.54×), Supermarket (2.0×), Hypermarket (1.88×), and Spinneys (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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