Rascasse Audience Intelligence

Carrefour Target Market in United Arab Emirates

A data profile of the people who buy, follow and care about Carrefour in United Arab Emirates — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 2,605,702 people in United Arab Emirates.

#1among Supermarket in United Arab Emirates
#7among Brand in United Arab Emirates
#9in Shopping

The average Carrefour fan in United Arab Emirates is 36.8 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Hypermarket, Malayala Manorama, Manorama Online, with strongest over-indexing on Hypermarket (2.1× the country average).

Demographically, the Carrefour audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Carrefour fan in United Arab Emirates is more male, around 36.8 years old, with strong Social Media Usage tendencies and a notable affinity for Hypermarket.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Carrefour profile in United Arab Emirates.

Audience size
2.6M
in United Arab Emirates
Gender
40.4%
59.6% male
Age
36.8
average years
Country rank
#221
Brand in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carrefour

40.4% are female, 59.6% are male, average age 36.8.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Carrefour audience in United Arab Emirates
MetricValue
Female40.4%
Male59.6%
Average age36.8
Estimated audience size2,605,702
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Carrefour audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2934%
30-3932%
40-4917%
50+7%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Carrefour audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Carrefour
CountryShare
Brazil14.7%
France14.0%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrefour audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Carrefour customers by region in United Arab Emirates
#RegionReachAffinity×
01Dubai~2M1.60×
02Emirate of Abu Dhabi~1.5M1.46×
03Ras Al Khaimah~100K0.91×
04Emirate of Sharjah~500K0.83×
05Emirate of Ajman~200K0.67×
06Fujairah~40K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrefour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrefour audience
#·InterestCategoryAffinity×
01HypermarketShopping2.10×
02Max FashionsFashion & Accessoires1.98×
03Max FashionFashion & Accessoires1.92×
04Madhyamam DailyNews1.77×
05GreenhouseHome & Garden1.77×
06Big-box storeShopping1.73×
07Sharaf DGTechnology & Electronics1.71×
08Lulu HypermarketFood & Beverages1.70×
09CAC 40Business & Career1.65×
10Exit (festival)Music & Radio1.61×
11Air India ExpressTravel & Leisure1.60×
12Grocery storeFood & Beverages1.59×
13Overseas FilipinoPolitics & Society1.59×
14Garden furnitureHome & Garden1.57×
15SupermarketShopping1.56×
16Manorama NewsMovies & TV1.55×
17Malayala ManoramaNews1.53×
18Manorama OnlineNews1.53×
19Cebu PacificTravel & Leisure1.53×
20Household goodsHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrefour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Carrefour audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.31×
PatriotismCONSERVATISM0.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Carrefour audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Social Media UsageJOY1.31×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Carrefour's target market in United Arab Emirates?

Carrefour's target market in United Arab Emirates covers an estimated 2,605,702 people, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Carrefour customers?

40.4% of the Carrefour audience are female, 59.6% are male, with an average age of 36.8 years.

03

Which brands do Carrefour fans like most?

Carrefour fans show strongest brand affinity for Hypermarket (2.1×), Malayala Manorama (1.53×), and Manorama Online (1.53×) over the country average.

04

Where do Carrefour fans live in United Arab Emirates?

Carrefour fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Carrefour fans also like?

Beyond Carrefour itself, the audience over-indexes on Malayala Manorama (1.53×), Manorama Online (1.53×), Air India Express (1.6×), and Supermarket (1.56×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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