A data profile of the people who buy, follow and care about Malayala Manorama in United Arab Emirates — modelled from more than twelve digital signal sources. Malayala Manorama has an estimated audience of 2,810,933 people in United Arab Emirates.
The average Malayala Manorama fan in United Arab Emirates is 37.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Online newspaper, FIFA World Cup, Film festival, with strongest over-indexing on Online newspaper (4.3× the country average).
Demographically, the Malayala Manorama audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Malayala Manorama fan in United Arab Emirates is more male, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Malayala Manorama profile in United Arab Emirates.
14.6% are female, 85.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 14.6% |
| Male | 85.4% |
| Average age | 37.0 |
| Estimated audience size | 2,810,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 19% | |
| 50+ | 6% |
of the worldwide Malayala Manorama audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 44.2% |
| United Arab Emirates | 20.4% |
| Qatar | 4.3% |
Where the Malayala Manorama audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~700K | 1.17× | |
| 02 | Emirate of Abu Dhabi | ~1M | 1.04× | |
| 03 | Fujairah | ~70K | 1.02× | |
| 04 | Ras Al Khaimah | ~100K | 0.96× | |
| 05 | Emirate of Ajman | ~300K | 0.93× | |
| 06 | Dubai | ~2M | 0.88× |
The strongest cross-interests of the Malayala Manorama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Film festival | Movies & TV | 4.91× | ||
| 02 | Online newspaper | News | 4.30× | ||
| 03 | Judaism | Politics & Society | 3.96× | ||
| 04 | Home automation | Technology & Electronics | 3.90× | ||
| 05 | Low-cost carrier | Travel & Leisure | 3.58× | ||
| 06 | Buddhism | Health | 3.26× | ||
| 07 | Ayurveda | Health | 3.20× | ||
| 08 | Smart device | Technology & Electronics | 2.56× | ||
| 09 | Hinduism | Politics & Society | 2.46× | ||
| 10 | Internet & Social Media | 2.46× | |||
| 11 | Radio | Technology & Electronics | 2.04× | ||
| 12 | Hypermarket | Shopping | 1.84× | ||
| 13 | Telecommunication | Technology & Electronics | 1.63× | ||
| 14 | Bollywood movies | Movies & TV | 1.60× | ||
| 15 | Documentary movies | Movies & TV | 1.60× | ||
| 16 | Drama movies | Movies & TV | 1.58× | ||
| 17 | Cricket | Sports | 1.54× | ||
| 18 | Carrefour | Shopping | 1.53× | ||
| 19 | SUVs | Cars & Mobility | 1.52× | ||
| 20 | FIFA World Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.11× | |
| Convenience Orientation | PREMIUM | 1.93× | |
| Community Orientation | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.60× | |
| Design Affinity | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.65× |
Malayala Manorama has an estimated audience of 2,810,933 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
14.6% of Malayala Manorama fans are female, 85.4% are male, with an average age of 37.0 years.
Malayala Manorama fans show strongest brand affinity for Online newspaper (4.3×), FIFA World Cup (1.5×), and Film festival (4.91×) over the country average.
Malayala Manorama fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Malayala Manorama itself, the audience over-indexes on FIFA World Cup (1.5×), Film festival (4.91×), Buddhism (3.26×), and Radio (2.04×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Malayala Manorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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