A data profile of the people who buy, follow and care about FIFA World Cup in United Arab Emirates — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 6,149,103 people in United Arab Emirates.
The average FIFA World Cup fan in United Arab Emirates is 34.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include FIFA World Cup 2026, Asia Cup, Real Madrid C.F., with strongest over-indexing on FIFA World Cup 2026 (3.08× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical FIFA World Cup fan in United Arab Emirates is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the FIFA World Cup profile in United Arab Emirates.
14.3% are female, 85.7% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 14.3% |
| Male | 85.7% |
| Average age | 34.3 |
| Estimated audience size | 6,149,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 37% | |
| 30-39 | 28% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide FIFA World Cup audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~1.5M | 1.11× | |
| 02 | Emirate of Ajman | ~700K | 1.10× | |
| 03 | Emirate of Abu Dhabi | ~2.5M | 0.99× | |
| 04 | Fujairah | ~100K | 0.96× | |
| 05 | Ras Al Khaimah | ~300K | 0.95× | |
| 06 | Dubai | ~4M | 0.93× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA World Cup Trophy | Sports | 4.65× | ||
| 02 | FIFA World Cup 2026 | Sports | 3.08× | ||
| 03 | La Liga | Sports | 2.59× | ||
| 04 | FC Bayern Munich | Sports | 2.38× | ||
| 05 | Manchester City F.C. | Sports | 2.27× | ||
| 06 | Bangladesh national cricket team | Sports | 2.24× | ||
| 07 | Asia Cup | Sports | 2.23× | ||
| 08 | UEFA Europa League | Sports | 2.21× | ||
| 09 | UEFA Champions League | Sports | 2.14× | ||
| 10 | Chennai Super Kings | Sports | 2.14× | ||
| 11 | Cricbuzz | Sports | 2.11× | ||
| 12 | Manchester United F.C. | Sports | 1.97× | ||
| 13 | Real Madrid C.F. | Sports | 1.92× | ||
| 14 | Premier League | Sports | 1.85× | ||
| 15 | FC Barcelona | Sports | 1.83× | ||
| 16 | Indian Premier League | Sports | 1.70× | ||
| 17 | India national cricket team | Sports | 1.69× | ||
| 18 | Manorama Online | News | 1.57× | ||
| 19 | Mathrubhumi | News | 1.53× | ||
| 20 | Malayala Manorama | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Social Media Usage | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.38× | |
| Patriotism | CONSERVATISM | 1.54× |
FIFA World Cup has an estimated audience of 6,149,103 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
14.3% of FIFA World Cup fans are female, 85.7% are male, with an average age of 34.3 years.
FIFA World Cup fans show strongest brand affinity for FIFA World Cup 2026 (3.08×), Asia Cup (2.23×), and Real Madrid C.F. (1.92×) over the country average.
FIFA World Cup fans in United Arab Emirates are most concentrated in Dubai (reach ~4M), Emirate of Abu Dhabi (reach ~2.5M), and Emirate of Sharjah (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Asia Cup (2.23×), Real Madrid C.F. (1.92×), Cricbuzz (2.11×), and Mathrubhumi (1.53×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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