A data profile of the people who buy, follow and care about YouTube in United Arab Emirates — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 7,500,000 people in United Arab Emirates.
The average YouTube fan in United Arab Emirates is 35.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Indo-Aryan languages, Bhojpuri language, Dailymotion, with strongest over-indexing on Indo-Aryan languages (1.5× the country average).
Demographically, the YouTube audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical YouTube fan in United Arab Emirates is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Indo-Aryan languages.
The key figures that characterise the YouTube profile in United Arab Emirates.
25.9% are female, 74.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 35.9 |
| Estimated audience size | 7,500,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 35% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide YouTube audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
Where the YouTube audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~1.5M | 1.15× | |
| 02 | Emirate of Ajman | ~800K | 1.10× | |
| 03 | Ras Al Khaimah | ~400K | 1.03× | |
| 04 | Fujairah | ~200K | 1.01× | |
| 05 | Emirate of Abu Dhabi | ~3M | 0.98× | |
| 06 | Dubai | ~4M | 0.73× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mujra | Arts & Culture | 1.76× | ||
| 02 | Indo-Iranian languages | Politics & Society | 1.74× | ||
| 03 | Sahib | Politics & Society | 1.69× | ||
| 04 | Swabi | Travel & Leisure | 1.68× | ||
| 05 | Bhojpuri cinema | Movies & TV | 1.67× | ||
| 06 | Prime Minister of Bangladesh | Politics & Society | 1.62× | ||
| 07 | Maidan (Kolkata) | Travel & Leisure | 1.62× | ||
| 08 | Repetition (music) | Topic | 1.61× | ||
| 09 | we love | Topic | 1.61× | ||
| 10 | Kohat | Travel & Leisure | 1.60× | ||
| 11 | Balochi language | Politics & Society | 1.59× | ||
| 12 | Nasar Rural District | Travel & Leisure | 1.59× | ||
| 13 | Haryanvi language | Politics & Society | 1.59× | ||
| 14 | Bhojpuri language | Politics & Society | 1.58× | ||
| 15 | Puja (Hinduism) | Politics & Society | 1.52× | ||
| 16 | Dailymotion | Movies & TV | 1.51× | ||
| 17 | Geo News Urdu | Movies & TV | 1.51× | ||
| 18 | Gmina Sidra | Travel & Leisure | 1.51× | ||
| 19 | Indo-Aryan languages | Politics & Society | 1.50× | ||
| 20 | Nangarhar Province | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.91× |
YouTube has an estimated audience of 7,500,000 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
25.9% of YouTube fans are female, 74.1% are male, with an average age of 35.9 years.
YouTube fans show strongest brand affinity for Indo-Aryan languages (1.5×), Bhojpuri language (1.58×), and Dailymotion (1.51×) over the country average.
YouTube fans in United Arab Emirates are most concentrated in Dubai (reach ~4M), Emirate of Abu Dhabi (reach ~3M), and Emirate of Sharjah (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Bhojpuri language (1.58×), Dailymotion (1.51×), Indo-Iranian languages (1.74×), and Prime Minister of Bangladesh (1.62×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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