A data profile of the people who buy, follow and care about Hypermarket in United Arab Emirates — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 1,810,247 people in United Arab Emirates.
The average Hypermarket fan in United Arab Emirates is 36.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mathrubhumi, Manorama Online, Carrefour, with strongest over-indexing on Mathrubhumi (1.88× the country average).
Demographically, the Hypermarket audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Hypermarket fan in United Arab Emirates is more male, around 36.8 years old, with strong Social Media Usage tendencies and a notable affinity for Mathrubhumi.
The key figures that characterise the Hypermarket profile in United Arab Emirates.
33.3% are female, 66.7% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 36.8 |
| Estimated audience size | 1,810,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 33% | |
| 30-39 | 32% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide Hypermarket audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
Where the Hypermarket audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~100K | 1.19× | |
| 02 | Fujairah | ~50K | 1.10× | |
| 03 | Dubai | ~1.5M | 0.99× | |
| 04 | Emirate of Ajman | ~200K | 0.97× | |
| 05 | Emirate of Abu Dhabi | ~700K | 0.88× | |
| 06 | Emirate of Sharjah | ~300K | 0.78× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Household goods | Home & Garden | 2.92× | ||
| 02 | Madhyamam Daily | News | 2.33× | ||
| 03 | Grocery store | Food & Beverages | 2.22× | ||
| 04 | Manorama Online | News | 2.13× | ||
| 05 | Carrefour | Shopping | 2.09× | ||
| 06 | Big-box store | Shopping | 2.06× | ||
| 07 | Manorama News | Movies & TV | 2.06× | ||
| 08 | Lulu Hypermarket | Food & Beverages | 2.03× | ||
| 09 | Supermarket | Shopping | 1.89× | ||
| 10 | Mathrubhumi | News | 1.88× | ||
| 11 | Kozhikode | Travel & Leisure | 1.85× | ||
| 12 | Malayala Manorama | News | 1.84× | ||
| 13 | Dubai Islamic Bank | Business & Career | 1.76× | ||
| 14 | Kitchenware | Home & Garden | 1.75× | ||
| 15 | Bedroom furniture | Home & Garden | 1.70× | ||
| 16 | Carrefour Market | Shopping | 1.70× | ||
| 17 | ISO 3166-2:IN | Business & Career | 1.65× | ||
| 18 | Google Maps | Internet & Social Media | 1.58× | ||
| 19 | Sharaf DG | Technology & Electronics | 1.55× | ||
| 20 | Bed sheet | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 1.16× |
Hypermarket has an estimated audience of 1,810,247 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
33.3% of Hypermarket fans are female, 66.7% are male, with an average age of 36.8 years.
Hypermarket fans show strongest brand affinity for Mathrubhumi (1.88×), Manorama Online (2.13×), and Carrefour (2.09×) over the country average.
Hypermarket fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Manorama Online (2.13×), Carrefour (2.09×), Google Maps (1.58×), and Malayala Manorama (1.84×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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