Rascasse Audience Intelligence

Sharaf DG Target Market in United Arab Emirates

A data profile of the people who buy, follow and care about Sharaf DG in United Arab Emirates — modelled from more than twelve digital signal sources. Sharaf DG has an estimated audience of 1,566,608 people in United Arab Emirates.

#18among Brand in United Arab Emirates
#32in Technology & Electronics

The average Sharaf DG fan in United Arab Emirates is 36.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Carrefour, Pizza Hut, Online banking, with strongest over-indexing on Carrefour (1.71× the country average).

Demographically, the Sharaf DG audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Sharaf DG fan in United Arab Emirates is more male, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Carrefour.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sharaf DG profile in United Arab Emirates.

Audience size
1.6M
in United Arab Emirates
Gender
25.6%
74.4% male
Age
36.0
average years
Country rank
#499
Brand in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sharaf DG

25.6% are female, 74.4% are male, average age 36.0.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Sharaf DG audience in United Arab Emirates
MetricValue
Female25.6%
Male74.4%
Average age36.0
Estimated audience size1,566,608
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Sharaf DG audience in United Arab Emirates
Age bracketShare%
16-197%
20-2938%
30-3936%
40-4914%
50+5%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Sharaf DG audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Sharaf DG
CountryShare
United Arab Emirates83.9%
India4.1%
Saudi Arabia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sharaf DG audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Sharaf DG customers by region in United Arab Emirates
#RegionReachAffinity×
01Dubai~1M1.62×
02Emirate of Sharjah~400K1.21×
03Emirate of Abu Dhabi~800K1.16×
04Emirate of Ajman~200K1.02×
05Ras Al Khaimah~40K0.54×
06Fujairah~20K0.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sharaf DG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sharaf DG audience
#·InterestCategoryAffinity×
01Domino's PizzaFood & Beverages2.13×
02Low-cost carrierTravel & Leisure2.12×
03Star CinemaMovies & TV2.03×
04CrosswordGames2.01×
05Hardee'sFood & Beverages1.75×
06Retail bankingBusiness & Career1.74×
07SingaporeTravel & Leisure1.73×
08CarrefourShopping1.71×
09Pizza HutFood & Beverages1.71×
10Western UnionBusiness & Career1.66×
11Online bankingBusiness & Career1.63×
12Smart deviceTechnology & Electronics1.62×
13TaiwanTravel & Leisure1.61×
14Air IndiaTravel & Leisure1.59×
15RefrigeratorHome & Garden1.57×
16Online pokerGames1.57×
17Lulu HypermarketFood & Beverages1.56×
18HypermarketShopping1.55×
19Career developmentBusiness & Career1.53×
20AnthropologyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sharaf DG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sharaf DG audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sharaf DG audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Social Media UsageJOY0.75×
IndulgenceJOY0.79×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Sharaf DG's target market in United Arab Emirates?

Sharaf DG's target market in United Arab Emirates covers an estimated 1,566,608 people, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Sharaf DG customers?

25.6% of the Sharaf DG audience are female, 74.4% are male, with an average age of 36.0 years.

03

Which brands do Sharaf DG fans like most?

Sharaf DG fans show strongest brand affinity for Carrefour (1.71×), Pizza Hut (1.71×), and Online banking (1.63×) over the country average.

04

Where do Sharaf DG fans live in United Arab Emirates?

Sharaf DG fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sharaf DG fans also like?

Beyond Sharaf DG itself, the audience over-indexes on Pizza Hut (1.71×), Online banking (1.63×), Hypermarket (1.55×), and Retail banking (1.74×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Sharaf DG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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