Rascasse Audience Intelligence

Domino's Pizza Target Market in United States

Domino's Pizza has an estimated audience of 55.6M people in United States.

#5among Fast food restaurants in United States#29among brands in United States#31in Food & Beverages

The average Domino's Pizza fan in United States is 35.2 years old, balanced, and lives primarily in California.

By number of fans, Domino's Pizza ranks #5 among the 89 objects in Fast food restaurants in United States — 107.0× the group median.

Its fans are 4.1 years younger than the group average of 39.3.

Women make up 52.4% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Domino's Pizza fans stand out for their interest in Papa John's Pizza, Concurrent Versions System and Instant messaging.

Most fans live in California, Texas, Florida.

Top affinities include Little Caesars, Pizza Hut, Papa John's Pizza, with strongest over-indexing on Little Caesars (5.95× the country average).

Demographically, the Domino's Pizza audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

The typical Domino's Pizza fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Little Caesars.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
55.6M
in United States
Gender
52.4%♀
47.6% male
Age
35.2
average years
Country rank
#335
among all objects in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Domino's Pizza

52.4% are female, 47.6% are male, average age 35.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Domino's Pizza audience in United States
MetricValue
Female52.4%
Male47.6%
Average age35.2
Estimated audience size55.6M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Domino's Pizza audience in United States
Age bracketShare%
16-2429%
25-3425%
35-4421%
45-5413%
55+12%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Domino's Pizza audience comes from United States.

Worldwide audience distribution share by country for Domino's Pizza
CountryShare
United States44.8%
Canada5.1%
Spain4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Domino's Pizza customers by region in United States
#RegionReachAffinity×
01Texas~5M1.35×
02New Mexico~500K1.35×
03Arkansas~700K1.31×
04Wyoming~100K1.30×
05Alabama~1M1.21×
06Louisiana~900K1.21×
07North Carolina~2M1.20×
08Washington~1.5M1.17×
09Colorado~1M1.17×
10Minnesota~1M1.16×
11Mississippi~600K1.16×
12Florida~4M1.14×
13Utah~600K1.14×
14Tennessee~1.5M1.13×
15Oklahoma~700K1.13×
16Missouri~1M1.11×
17South Carolina~1M1.10×
18Rhode Island~200K1.10×
19Virginia~1.5M1.09×
20Hawaii~300K1.09×
21New Hampshire~200K1.07×
22Oregon~700K1.06×
23Ohio~2M1.05×
24Idaho~300K1.05×
25Nevada~500K1.00×
26Maryland~1M0.99×
27Kentucky~700K0.98×
28Georgia~2M0.97×
29Indiana~1M0.96×
30Arizona~1M0.95×
31Delaware~200K0.95×
32Massachusetts~1M0.94×
33New Jersey~1.5M0.93×
34Wisconsin~900K0.92×
35West Virginia~300K0.89×
36Illinois~2M0.87×
37Montana~200K0.86×
38California~5.5M0.85×
39Michigan~1.5M0.84×
40Connecticut~500K0.83×
41Alaska~100K0.83×
42Vermont~90K0.83×
43Pennsylvania~2M0.82×
44South Dakota~100K0.80×
45North Dakota~100K0.78×
46Iowa~400K0.77×
47Kansas~400K0.77×
48Nebraska~200K0.75×
49Maine~200K0.74×
50New York~2.5M0.70×
Fig. 06

Affinity by region

Affinity by region — Domino's Pizza, United States
0.70×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Domino's Pizza audience vs. the country average
#·InterestCategoryAffinity×
01Little CaesarsFood & Beverages5.95×
02Pizza HutFood & Beverages4.20×
03Papa John's PizzaFood & Beverages3.05×
04Concurrent Versions SystemTechnology & Electronics2.68×
05WingstopFood & Beverages2.51×
06Popeyes Louisiana KitchenFood & Beverages2.44×
07Taco BellFood & Beverages2.30×
08Dollar GeneralShopping2.16×
09SubwayFood & Beverages2.16×
10Instant messagingInternet & Social Media1.97×
11Video gamesGames1.90×
12Wendy'sFood & Beverages1.89×
13Chick-fil-AFood & Beverages1.80×
14McDonald'sFood & Beverages1.78×
15TelevisionsTechnology & Electronics1.70×
16Comedy moviesMovies & TV1.68×
17Android (operating system)Technology & Electronics1.65×
18United StatesTravel & Leisure1.61×
19Hip hop musicMusic & Radio1.61×
20Outdoor recreationSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Domino's Pizza audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Domino's Pizza audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.37×
Convenience OrientationPREMIUM1.30×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Domino's Pizza audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
SustainabilityBALANCE0.60×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

See Domino's Pizza audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Domino's Pizza over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dominos-pizza-1114” · Methodology