Rascasse Audience Intelligence

Pizza Hut Target Market in United States

Pizza Hut has an estimated audience of 39.3M people in United States.

#9among Fast food restaurants in United States#70among brands in United States#62in Food & Beverages

The average Pizza Hut fan in United States is 37.2 years old, balanced, and lives primarily in Texas.

By number of fans, Pizza Hut ranks #9 among the 89 objects in Fast food restaurants in United States — 75.5× the group median.

Its fans are 2.1 years younger than the group average of 39.3.

Women make up 52.5% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Pizza Hut fans stand out for their interest in Pizzeria, Papa John's Pizza and Concurrent Versions System.

Most fans live in Texas, California, Florida.

Top affinities include Pizzeria, Little Caesars, Domino's Pizza, with strongest over-indexing on Pizzeria (11.74× the country average).

Demographically, the Pizza Hut audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical Pizza Hut fan in United States is balanced, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizzeria.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
39.3M
in United States
Gender
52.5%♀
47.5% male
Age
37.2
average years
Country rank
#593
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pizza Hut

52.5% are female, 47.5% are male, average age 37.2.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Pizza Hut audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.2
Estimated audience size39.3M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Pizza Hut audience in United States
Age bracketShare%
16-2427%
25-3421%
35-4419%
45-5417%
55+16%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Pizza Hut audience comes from United States.

Worldwide audience distribution share by country for Pizza Hut
CountryShare
United States42.7%
Canada4.8%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pizza Hut customers by region in United States
#RegionReachAffinity×
01Mississippi~700K2.12×
02Kansas~600K1.87×
03Louisiana~1M1.74×
04Arkansas~600K1.63×
05Missouri~1M1.50×
06Indiana~1M1.43×
07Alabama~800K1.43×
08Texas~4M1.42×
09Oklahoma~600K1.38×
10New Mexico~300K1.37×
11Wyoming~90K1.36×
12South Carolina~900K1.35×
13Nebraska~300K1.33×
14West Virginia~300K1.33×
15North Carolina~1.5M1.29×
16Kentucky~700K1.24×
17Ohio~1.5M1.20×
18Georgia~1.5M1.20×
19Tennessee~1M1.20×
20Iowa~400K1.19×
21South Dakota~100K1.11×
22Nevada~400K1.08×
23Florida~2.5M1.06×
24Wisconsin~700K1.05×
25Montana~100K1.05×
26Hawaii~200K1.02×
27Virginia~1M0.99×
28Arizona~800K0.94×
29Idaho~200K0.94×
30Maryland~700K0.90×
31North Dakota~80K0.87×
32Colorado~600K0.85×
33Pennsylvania~1M0.80×
34Michigan~900K0.80×
35Minnesota~500K0.73×
36Washington~600K0.72×
37Illinois~1M0.69×
38Utah~200K0.65×
39Oregon~300K0.64×
40California~3M0.62×
41Maine~100K0.62×
42Alaska~50K0.60×
43Delaware~60K0.55×
44New Jersey~600K0.52×
45Washington, District of Columbia~40K0.51×
46New Hampshire~70K0.47×
47New York~1M0.44×
48Rhode Island~50K0.39×
49Massachusetts~200K0.30×
50Connecticut~100K0.26×
Fig. 06

Affinity by region

Affinity by region — Pizza Hut, United States
0.26×1.00×2.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pizza Hut audience vs. the country average
#·InterestCategoryAffinity×
01PizzeriaFood & Beverages11.74×
02Little CaesarsFood & Beverages9.29×
03Domino's PizzaFood & Beverages4.58×
04Papa John's PizzaFood & Beverages4.07×
05WingstopFood & Beverages3.41×
06Dollar GeneralShopping3.37×
07Panda ExpressFood & Beverages3.21×
08Taco BellFood & Beverages3.12×
09Popeyes Louisiana KitchenFood & Beverages3.12×
10SubwayFood & Beverages2.95×
11Texas RoadhouseFood & Beverages2.87×
12Concurrent Versions SystemTechnology & Electronics2.70×
13Dollar TreeShopping2.50×
14Fast foodFood & Beverages2.32×
15McDonald'sFood & Beverages2.31×
16TelevisionsTechnology & Electronics2.14×
17WalmartShopping1.91×
18Video gamesGames1.90×
19United StatesTravel & Leisure1.78×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pizza Hut audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pizza Hut audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.69×
Family OrientationCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pizza Hut audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.75×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

See Pizza Hut audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pizza Hut over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pizza-hut-11590” · Methodology