A data profile of the people who buy, follow and care about dubizzle in United Arab Emirates — modelled from more than twelve digital signal sources. dubizzle has an estimated audience of 3,411,770 people in United Arab Emirates.
The average dubizzle fan in United Arab Emirates is 37.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Milk, Huawei, Lulu Hypermarket, with strongest over-indexing on Milk (2.17× the country average).
Demographically, the dubizzle audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical dubizzle fan in United Arab Emirates is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Milk.
The key figures that characterise the dubizzle profile in United Arab Emirates.
20.4% are female, 79.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 37.3 |
| Estimated audience size | 3,411,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide dubizzle audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 84.2% |
| India | 2.2% |
| Saudi Arabia | 2.0% |
Where the dubizzle audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2.5M | 1.51× | |
| 02 | Emirate of Sharjah | ~900K | 1.23× | |
| 03 | Emirate of Ajman | ~400K | 1.03× | |
| 04 | Emirate of Abu Dhabi | ~1.5M | 0.93× | |
| 05 | Ras Al Khaimah | ~100K | 0.71× | |
| 06 | Fujairah | ~50K | 0.60× |
The strongest cross-interests of the dubizzle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warner Bros. | Movies & TV | 2.88× | ||
| 02 | Philips | Technology & Electronics | 2.68× | ||
| 03 | Hilton Worldwide | Travel & Leisure | 2.61× | ||
| 04 | Milk | Food & Beverages | 2.17× | ||
| 05 | Carcare | Cars & Mobility | 2.15× | ||
| 06 | Family car | Cars & Mobility | 2.11× | ||
| 07 | Huawei | Technology & Electronics | 2.10× | ||
| 08 | Retail banking | Business & Career | 1.97× | ||
| 09 | Lulu Hypermarket | Food & Beverages | 1.87× | ||
| 10 | Innovation | Business & Career | 1.76× | ||
| 11 | Used car | Cars & Mobility | 1.69× | ||
| 12 | Jobs in Dubai | Business & Career | 1.66× | ||
| 13 | Movie theater | Movies & TV | 1.63× | ||
| 14 | High-net-worth individual | Business & Career | 1.60× | ||
| 15 | Townhouse | Home & Garden | 1.60× | ||
| 16 | Yas Island | Travel & Leisure | 1.58× | ||
| 17 | Grocery store | Food & Beverages | 1.54× | ||
| 18 | Hindi | Politics & Society | 1.52× | ||
| 19 | Dogs | Pets & Animals | 1.52× | ||
| 20 | First-time buyer | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.56× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| Social Media Usage | JOY | 0.78× | |
| Creativity | OPEN | 0.80× |
dubizzle's target market in United Arab Emirates covers an estimated 3,411,770 people, concentrated in Dubai and Emirate of Abu Dhabi.
20.4% of the dubizzle audience are female, 79.6% are male, with an average age of 37.3 years.
dubizzle fans show strongest brand affinity for Milk (2.17×), Huawei (2.1×), and Lulu Hypermarket (1.87×) over the country average.
dubizzle fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~900K). These three regions account for the largest share of the active audience.
Beyond dubizzle itself, the audience over-indexes on Huawei (2.1×), Lulu Hypermarket (1.87×), Retail banking (1.97×), and Family car (2.11×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for dubizzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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