A data profile of the people who buy, follow and care about Milk in United Arab Emirates — modelled from more than twelve digital signal sources. Milk has an estimated audience of 1,811,840 people in United Arab Emirates.
The average Milk fan in United Arab Emirates is 35.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include dubizzle, Dairy product, Dairy, with strongest over-indexing on dubizzle (2.17× the country average).
Demographically, the Milk audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Milk fan in United Arab Emirates is more male, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for dubizzle.
The key figures that characterise the Milk profile in United Arab Emirates.
39.1% are female, 60.9% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 35.8 |
| Estimated audience size | 1,811,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Milk audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
Where the Milk audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.27× | |
| 02 | Ras Al Khaimah | ~100K | 1.04× | |
| 03 | Emirate of Sharjah | ~400K | 1.02× | |
| 04 | Emirate of Abu Dhabi | ~700K | 0.92× | |
| 05 | Fujairah | ~40K | 0.92× | |
| 06 | Dubai | ~1M | 0.83× |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cadbury | Shopping | 6.81× | ||
| 02 | Dairy farming | Food & Beverages | 3.27× | ||
| 03 | Yogurt | Food & Beverages | 3.06× | ||
| 04 | Dairy | Food & Beverages | 3.02× | ||
| 05 | Dairy product | Food & Beverages | 2.96× | ||
| 06 | Nestlé | Food & Beverages | 2.20× | ||
| 07 | dubizzle | Shopping | 2.17× | ||
| 08 | Cereal | Food & Beverages | 2.13× | ||
| 09 | Butter | Food & Beverages | 2.11× | ||
| 10 | Flour | Food & Beverages | 1.98× | ||
| 11 | Nut (fruit) | Food & Beverages | 1.83× | ||
| 12 | Screenwriting | Literature | 1.80× | ||
| 13 | Bhojpuri language | Politics & Society | 1.78× | ||
| 14 | Etisalat | Technology & Electronics | 1.68× | ||
| 15 | Cattle | Pets & Animals | 1.62× | ||
| 16 | Guangdong | Travel & Leisure | 1.60× | ||
| 17 | Film studio | Movies & TV | 1.58× | ||
| 18 | Sugar | Food & Beverages | 1.53× | ||
| 19 | Huawei | Technology & Electronics | 1.52× | ||
| 20 | RAKBANK | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.08× | |
| Design Affinity | PREMIUM | 0.94× | |
| Convenience Orientation | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Travelling | THRILL | 0.68× | |
| Patriotism | CONSERVATISM | 0.73× |
Milk has an estimated audience of 1,811,840 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
39.1% of Milk fans are female, 60.9% are male, with an average age of 35.8 years.
Milk fans show strongest brand affinity for dubizzle (2.17×), Dairy product (2.96×), and Dairy (3.02×) over the country average.
Milk fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Milk itself, the audience over-indexes on Dairy product (2.96×), Dairy (3.02×), Cadbury (6.81×), and Etisalat (1.68×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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