A data profile of the people who buy, follow and care about Milk in Switzerland — modelled from more than twelve digital signal sources. Milk has an estimated audience of 1,070,731 people in Switzerland.
The average Milk fan in Switzerland is 44.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Child development, Coop, Baby Walz, with strongest over-indexing on Child development (5.08× the country average).
Demographically, the Milk audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Milk fan in Switzerland is more female, around 44.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Child development.
The key figures that characterise the Milk profile in Switzerland.
58.3% are female, 41.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.2 |
| Estimated audience size | 1,070,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Milk audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
Where the Milk audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.71× | |
| 02 | Canton of St. Gallen | ~80K | 1.50× | |
| 03 | Luzern | ~70K | 1.50× | |
| 04 | Canton of Zürich | ~200K | 1.32× | |
| 05 | Thurgau | ~40K | 1.30× | |
| 06 | Aargau | ~90K | 1.29× | |
| 07 | Graubünden | ~30K | 1.21× | |
| 08 | Schwyz | ~20K | 1.18× | |
| 09 | Solothurn | ~30K | 1.14× | |
| 10 | Basel-Landschaft | ~30K | 1.10× | |
| 11 | Appenzell Ausserrhoden | ~5K | 1.10× | |
| 12 | Canton of Glarus | ~4K | 1.06× | |
| 13 | Appenzell Innerrhoden | ~1K | 1.04× | |
| 14 | Canton of Obwalden | ~4K | 1.01× | |
| 15 | Canton of Geneva | ~70K | 1.00× | |
| 16 | Basel-City | ~40K | 1.00× | |
| 17 | Canton of Zug | ~10K | 1.00× | |
| 18 | Vaud | ~100K | 0.99× | |
| 19 | Canton of Nidwalden | ~4K | 0.97× | |
| 20 | Uri | ~3K | 0.96× | |
| 21 | Schaffhausen | ~8K | 0.94× | |
| 22 | Jura | ~7K | 0.90× | |
| 23 | Valais | ~40K | 0.89× | |
| 24 | Neuchatel | ~20K | 0.89× | |
| 25 | Fribourg | ~30K | 0.86× | |
| 26 | Ticino | ~30K | 0.80× |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicco | Kids & Family | 5.60× | ||
| 02 | Dairy cattle | Pets & Animals | 5.53× | ||
| 03 | Baby powder | Kids & Family | 5.38× | ||
| 04 | Child safety seat | Kids & Family | 5.25× | ||
| 05 | Infant bodysuit | Kids & Family | 5.13× | ||
| 06 | Child development | Business & Career | 5.08× | ||
| 07 | Infant bed | Home & Garden | 5.04× | ||
| 08 | Infant clothing | Kids & Family | 4.97× | ||
| 09 | Baby Walz | Kids & Family | 4.56× | ||
| 10 | Pre-kindergarten | Kids & Family | 4.45× | ||
| 11 | Baby food | Kids & Family | 4.35× | ||
| 12 | Pampers | Kids & Family | 4.27× | ||
| 13 | Dairy product | Food & Beverages | 3.62× | ||
| 14 | Toddler | Kids & Family | 3.59× | ||
| 15 | American English | Business & Career | 2.87× | ||
| 16 | Childhood | Kids & Family | 2.80× | ||
| 17 | Vegetarian cuisine | Food & Beverages | 2.72× | ||
| 18 | Cheese | Food & Beverages | 2.37× | ||
| 19 | Hornbach | Shopping | 1.84× | ||
| 20 | Coop | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.50× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Price Sensitivity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Travelling | THRILL | 0.93× | |
| Social Media Usage | JOY | 1.03× |
Milk has an estimated audience of 1,070,731 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.3% of Milk fans are female, 41.7% are male, with an average age of 44.2 years.
Milk fans show strongest brand affinity for Child development (5.08×), Coop (1.54×), and Baby Walz (4.56×) over the country average.
Milk fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Milk itself, the audience over-indexes on Coop (1.54×), Baby Walz (4.56×), Infant clothing (4.97×), and Baby food (4.35×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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