A data profile of the people who buy, follow and care about Tea in Switzerland — modelled from more than twelve digital signal sources. Tea has an estimated audience of 1,665,506 people in Switzerland.
The average Tea fan in Switzerland is 43.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Coffea, Dolce Gusto, Emmi CAFFÈ LATTE, with strongest over-indexing on Coffea (1.58× the country average).
Demographically, the Tea audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 26 regions tracked by Rascasse.
The typical Tea fan in Switzerland is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Coffea.
The key figures that characterise the Tea profile in Switzerland.
61.2% are female, 38.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 43.2 |
| Estimated audience size | 1,665,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Tea audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.80× | |
| 02 | Canton of Bern | ~300K | 1.73× | |
| 03 | Basel-City | ~100K | 1.52× | |
| 04 | Luzern | ~100K | 1.51× | |
| 05 | Aargau | ~200K | 1.48× | |
| 06 | Canton of St. Gallen | ~100K | 1.48× | |
| 07 | Thurgau | ~60K | 1.32× | |
| 08 | Basel-Landschaft | ~50K | 1.22× | |
| 09 | Graubünden | ~50K | 1.18× | |
| 10 | Solothurn | ~50K | 1.16× | |
| 11 | Schwyz | ~30K | 1.11× | |
| 12 | Canton of Zug | ~20K | 1.10× | |
| 13 | Canton of Geneva | ~100K | 1.08× | |
| 14 | Fribourg | ~50K | 0.92× | |
| 15 | Vaud | ~100K | 0.91× | |
| 16 | Appenzell Ausserrhoden | ~7K | 0.90× | |
| 17 | Canton of Obwalden | ~6K | 0.89× | |
| 18 | Canton of Nidwalden | ~6K | 0.89× | |
| 19 | Appenzell Innerrhoden | ~2K | 0.89× | |
| 20 | Schaffhausen | ~10K | 0.88× | |
| 21 | Uri | ~5K | 0.86× | |
| 22 | Canton of Glarus | ~5K | 0.85× | |
| 23 | Ticino | ~60K | 0.84× | |
| 24 | Valais | ~50K | 0.80× | |
| 25 | Jura | ~9K | 0.80× | |
| 26 | Neuchatel | ~20K | 0.72× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffea | Food & Beverages | 1.58× | ||
| 02 | Emmi CAFFÈ LATTE | Food & Beverages | 1.54× | ||
| 03 | Dolce Gusto | Food & Beverages | 1.52× | ||
| 04 | Seattle's Best Coffee | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.84× |
Tea has an estimated audience of 1,665,506 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
61.2% of Tea fans are female, 38.8% are male, with an average age of 43.2 years.
Tea fans show strongest brand affinity for Coffea (1.58×), Dolce Gusto (1.52×), and Emmi CAFFÈ LATTE (1.54×) over the country average.
Tea fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~300K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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