A data profile of the people who buy, follow and care about Tea in Poland — modelled from more than twelve digital signal sources. Tea has an estimated audience of 2,555,919 people in Poland.
Tea has an estimated audience of 2,555,919 people in Poland. 68.7% are female, 31.3% are male, average age 41.1. Top brand affinities: Office 365, Child development, Plus-size clothing, Bonprix, Epilator.
Top brand affinities include Office 365, Child development, Plus-size clothing, with strongest over-indexing on Office 365 (1.55× the country average).
Demographically, the Tea audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Tea fan in Poland is more female, around 41.1 years old, with strong Individualism tendencies and a notable affinity for Office 365.
The key figures that characterise the Tea profile in Poland.
68.7% are female, 31.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 41.1 |
| Estimated audience size | 2,555,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Tea audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eau de toilette | Beauty & Wellness | 1.88× | ||
| 02 | Epilator | Beauty & Wellness | 1.87× | ||
| 03 | Child development | Business & Career | 1.76× | ||
| 04 | Winiary (company) | Food & Beverages | 1.74× | ||
| 05 | Social shopping | Shopping | 1.72× | ||
| 06 | Tablecloth | Home & Garden | 1.71× | ||
| 07 | Hugh Grant | Movies & TV | 1.70× | ||
| 08 | Bonprix | Shopping | 1.64× | ||
| 09 | Plus-size clothing | Fashion & Accessoires | 1.60× | ||
| 10 | Chopin (vodka) | Food & Beverages | 1.56× | ||
| 11 | OpenStreetMap | Internet & Social Media | 1.56× | ||
| 12 | Summer house | Travel & Leisure | 1.56× | ||
| 13 | Office 365 | Technology & Electronics | 1.55× | ||
| 14 | Tchibo | Shopping | 1.55× | ||
| 15 | Microsoft Teams | Technology & Electronics | 1.55× | ||
| 16 | Superman (TV series) | Movies & TV | 1.55× | ||
| 17 | Liam Neeson | Movies & TV | 1.53× | ||
| 18 | Curtain | Home & Garden | 1.52× | ||
| 19 | Minor (law) | Politics & Society | 1.52× | ||
| 20 | Sphynx cat | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.26× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Design Affinity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Sustainability | BALANCE | 0.75× | |
| Urban Lifestyle | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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