A data profile of the people who buy, follow and care about Water in Poland — modelled from more than twelve digital signal sources. Water has an estimated audience of 2,422,862 people in Poland.
Water has an estimated audience of 2,422,862 people in Poland. 57.4% are female, 42.6% are male, average age 38.3. Top brand affinities: Lech Poznań, Viral video, SodaStream, Meat, Cat food.
Top brand affinities include Lech Poznań, Viral video, SodaStream, with strongest over-indexing on Lech Poznań (1.54× the country average).
Demographically, the Water audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Tradition.
The typical Water fan in Poland is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Water profile in Poland.
57.4% are female, 42.6% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 38.3 |
| Estimated audience size | 2,422,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Water audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.62× | ||
| 02 | Washing machine | Home & Garden | 3.10× | ||
| 03 | SodaStream | Food & Beverages | 2.06× | ||
| 04 | Chicano rap | Music & Radio | 2.02× | ||
| 05 | Viral video | Internet & Social Media | 1.88× | ||
| 06 | Contemporary R&B | Music & Radio | 1.75× | ||
| 07 | GAZ | Cars & Mobility | 1.72× | ||
| 08 | Self-defense | Sports | 1.71× | ||
| 09 | Cat food | Pets & Animals | 1.70× | ||
| 10 | Diary | Kids & Family | 1.69× | ||
| 11 | Musical film | Movies & TV | 1.67× | ||
| 12 | Demi Moore | Movies & TV | 1.66× | ||
| 13 | Milk | Food & Beverages | 1.65× | ||
| 14 | Brewery | Food & Beverages | 1.61× | ||
| 15 | Pastry | Food & Beverages | 1.60× | ||
| 16 | Gambling | Games | 1.59× | ||
| 17 | Meat | Food & Beverages | 1.57× | ||
| 18 | Refrigerator | Home & Garden | 1.56× | ||
| 19 | Lech Poznań | Sports | 1.54× | ||
| 20 | Love & Sex | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.22× | |
| Tradition | CONSERVATISM | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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