A data profile of the people who buy, follow and care about Cat food in Poland — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 1,607,746 people in Poland.
Cat food has an estimated audience of 1,607,746 people in Poland. 71.8% are female, 28.2% are male, average age 38.9. Top brand affinities: Maxi Zoo, Dog food, Pet food, Pet store, Price.
Top brand affinities include Maxi Zoo, Dog food, Pet food, with strongest over-indexing on Maxi Zoo (7.32× the country average).
Demographically, the Cat food audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The typical Cat food fan in Poland is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Maxi Zoo.
The key figures that characterise the Cat food profile in Poland.
71.8% are female, 28.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 38.9 |
| Estimated audience size | 1,607,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Cat food audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 12.8% |
| Germany | 5.4% |
The strongest cross-interests of the Cat food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maxi Zoo | Pets & Animals | 7.32× | ||
| 02 | Dog food | Pets & Animals | 5.42× | ||
| 03 | Pet store | Pets & Animals | 4.78× | ||
| 04 | Psy | Music & Radio | 4.61× | ||
| 05 | Bengal cat | Pets & Animals | 4.29× | ||
| 06 | Maine Coon | Pets & Animals | 4.26× | ||
| 07 | Pet food | Pets & Animals | 4.25× | ||
| 08 | Blender | Home & Garden | 4.12× | ||
| 09 | Border Collie | Pets & Animals | 3.69× | ||
| 10 | Dog health | Pets & Animals | 3.50× | ||
| 11 | Cat play and toys | Pets & Animals | 3.37× | ||
| 12 | Price | Shopping | 3.16× | ||
| 13 | Hypermarket | Shopping | 2.72× | ||
| 14 | Cats | Pets & Animals | 2.01× | ||
| 15 | Onet Wiadomości | News | 1.84× | ||
| 16 | Carrefour | Shopping | 1.67× | ||
| 17 | Dogs | Pets & Animals | 1.66× | ||
| 18 | Auchan | Shopping | 1.52× | ||
| 19 | Discount stores | Shopping | 1.51× | ||
| 20 | Fakt | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.72× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Sustainability | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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