Rascasse Audience Intelligence

Cat food Audience in Poland

A data profile of the people who buy, follow and care about Cat food in Poland — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 1,607,746 people in Poland.

#645among Topic in Poland
#18in Pets & Animals

Cat food has an estimated audience of 1,607,746 people in Poland. 71.8% are female, 28.2% are male, average age 38.9. Top brand affinities: Maxi Zoo, Dog food, Pet food, Pet store, Price.

Top brand affinities include Maxi Zoo, Dog food, Pet food, with strongest over-indexing on Maxi Zoo (7.32× the country average).

Demographically, the Cat food audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

The typical Cat food fan in Poland is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Maxi Zoo.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cat food profile in Poland.

Audience size
1.6M
in Poland
Gender
71.8%
28.2% male
Age
38.9
average years
Country rank
#956
Topic in Poland
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cat food fans

71.8% are female, 28.2% are male, average age 38.9.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Cat food audience in Poland
MetricValue
Female71.8%
Male28.2%
Average age38.9
Estimated audience size1,607,746
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Cat food audience in Poland
Age bracketShare%
16-1920%
20-2922%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Cat food audience comes from Poland.

Worldwide audience distribution share by country for Cat food
CountryShare
United States21.6%
Japan12.8%
Germany5.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cat food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cat food audience
#·InterestCategoryAffinity×
01Maxi ZooPets & Animals7.32×
02Dog foodPets & Animals5.42×
03Pet storePets & Animals4.78×
04PsyMusic & Radio4.61×
05Bengal catPets & Animals4.29×
06Maine CoonPets & Animals4.26×
07Pet foodPets & Animals4.25×
08BlenderHome & Garden4.12×
09Border ColliePets & Animals3.69×
10Dog healthPets & Animals3.50×
11Cat play and toysPets & Animals3.37×
12PriceShopping3.16×
13HypermarketShopping2.72×
14CatsPets & Animals2.01×
15Onet WiadomościNews1.84×
16CarrefourShopping1.67×
17DogsPets & Animals1.66×
18AuchanShopping1.52×
19Discount storesShopping1.51×
20FaktNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cat food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cat food audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.72×
Need for SecurityCONSERVATISM1.43×
SustainabilityBALANCE1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cat food audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Design AffinityPREMIUM0.81×
TravellingTHRILL0.88×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →