A data profile of the people who buy, follow and care about Pet store in Poland — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 2,004,675 people in Poland.
Pet store has an estimated audience of 2,004,675 people in Poland. 72.1% are female, 27.9% are male, average age 38.6. Top brand affinities: Dog food, Rossmann, Carrefour Market, Purchase discount, Aldi.
Top brand affinities include Dog food, Rossmann, Carrefour Market, with strongest over-indexing on Dog food (4.93× the country average).
Demographically, the Pet store audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Pet store fan in Poland is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Dog food.
The key figures that characterise the Pet store profile in Poland.
72.1% are female, 27.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 38.6 |
| Estimated audience size | 2,004,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Pet store audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 6.25× | ||
| 02 | Buy one, get one free | Shopping | 5.95× | ||
| 03 | Household goods | Home & Garden | 5.61× | ||
| 04 | Cat play and toys | Pets & Animals | 5.01× | ||
| 05 | E.Leclerc | Shopping | 5.00× | ||
| 06 | Dog food | Pets & Animals | 4.93× | ||
| 07 | Purchase discount | Shopping | 4.89× | ||
| 08 | Cleaning | Home & Garden | 4.67× | ||
| 09 | Kitchen utensil | Home & Garden | 4.45× | ||
| 10 | Cat food | Pets & Animals | 4.31× | ||
| 11 | Maxi Zoo | Pets & Animals | 4.30× | ||
| 12 | Dog collar | Pets & Animals | 4.17× | ||
| 13 | Animal welfare | Politics & Society | 3.58× | ||
| 14 | Dog health | Pets & Animals | 3.51× | ||
| 15 | Pet food | Pets & Animals | 3.45× | ||
| 16 | Rossmann | Shopping | 3.35× | ||
| 17 | Aldi | Shopping | 2.88× | ||
| 18 | Castorama | Shopping | 1.73× | ||
| 19 | Auchan | Shopping | 1.66× | ||
| 20 | Kaufland | Shopping | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Individualism | JOY | 0.90× | |
| Sustainability | BALANCE | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Early Adopter Mentality | POWER | 0.61× | |
| Urban Lifestyle | OPEN | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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