A data profile of the people who buy, follow and care about Kaufland in Poland — modelled from more than twelve digital signal sources. Kaufland has an estimated audience of 6,976,214 people in Poland.
Kaufland has an estimated audience of 6,976,214 people in Poland. 72.0% are female, 28.0% are male, average age 41.3. Top brand affinities: Auchan, Carrefour, Pepco, Lidl, Biedronka.
Top brand affinities include Auchan, Carrefour, Pepco, with strongest over-indexing on Auchan (4.8× the country average).
Demographically, the Kaufland audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Kaufland fan in Poland is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Auchan.
The key figures that characterise the Kaufland profile in Poland.
72.0% are female, 28.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 41.3 |
| Estimated audience size | 6,976,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Kaufland audience comes from Poland.
| Country | Share |
|---|---|
| Germany | 40.2% |
| Poland | 16.0% |
| Romania | 12.4% |
The strongest cross-interests of the Kaufland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intermarché | Shopping | 5.12× | ||
| 02 | Tesco | Shopping | 5.07× | ||
| 03 | Auchan | Shopping | 4.80× | ||
| 04 | E.Leclerc | Shopping | 4.63× | ||
| 05 | Carrefour | Shopping | 3.67× | ||
| 06 | Biedronka | Shopping | 2.75× | ||
| 07 | Hypermarket | Shopping | 2.59× | ||
| 08 | Aldi | Shopping | 2.45× | ||
| 09 | Rossmann | Shopping | 2.37× | ||
| 10 | Pepco | Fashion & Accessoires | 2.34× | ||
| 11 | Lidl | Shopping | 2.31× | ||
| 12 | Blouse | Fashion & Accessoires | 1.67× | ||
| 13 | Skirt | Fashion & Accessoires | 1.65× | ||
| 14 | Flower | Home & Garden | 1.63× | ||
| 15 | Empik | Shopping | 1.59× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.59× | ||
| 17 | Castorama | Shopping | 1.55× | ||
| 18 | Shopping malls | Shopping | 1.53× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Kaufland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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