A data profile of the people who buy, follow and care about Dog food in Poland — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 1,941,177 people in Poland.
Dog food has an estimated audience of 1,941,177 people in Poland. 70.7% are female, 29.3% are male, average age 39.1. Top brand affinities: Do it yourself (DIY), Pet store, Cat food, Pet food, Dogs.
Top brand affinities include Do it yourself (DIY), Pet store, Cat food, with strongest over-indexing on Do it yourself (DIY) (6.52× the country average).
Demographically, the Dog food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
The typical Dog food fan in Poland is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Dog food profile in Poland.
70.7% are female, 29.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 39.1 |
| Estimated audience size | 1,941,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Dog food audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedigree Petfoods | Shopping | 9.19× | ||
| 02 | Colgate | Beauty & Wellness | 8.93× | ||
| 03 | Laundry detergent | Home & Garden | 8.32× | ||
| 04 | Pringles | Food & Beverages | 7.78× | ||
| 05 | Toothpaste | Beauty & Wellness | 7.42× | ||
| 06 | Toothbrush | Beauty & Wellness | 7.31× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 6.52× | ||
| 08 | Nespresso | Food & Beverages | 6.42× | ||
| 09 | Potato chip | Food & Beverages | 5.48× | ||
| 10 | Cat food | Pets & Animals | 5.42× | ||
| 11 | International education | Business & Career | 5.20× | ||
| 12 | Department store | Shopping | 5.16× | ||
| 13 | Pet store | Pets & Animals | 4.93× | ||
| 14 | Crime fiction | Literature | 4.30× | ||
| 15 | Pet food | Pets & Animals | 3.81× | ||
| 16 | Digital photography | Business & Career | 3.09× | ||
| 17 | Lip gloss | Beauty & Wellness | 2.85× | ||
| 18 | Dogs | Pets & Animals | 2.24× | ||
| 19 | Fast food | Food & Beverages | 2.19× | ||
| 20 | Flower | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.23× | |
| DIY Mentality | THRILL | 3.06× | |
| Price Sensitivity | PREMIUM | 2.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Tradition | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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