A data profile of the people who buy, follow and care about Dog food in Switzerland — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 970,423 people in Switzerland.
Dog food has an estimated audience of 970,423 people in Switzerland. 63.8% are female, 36.2% are male, average age 40.0. Top brand affinities: Hornbach, Pet store, Pet food, Dog grooming, Aldi.
Top brand affinities include Hornbach, Pet store, Pet food, with strongest over-indexing on Hornbach (3.24× the country average).
Demographically, the Dog food audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Dog food fan in Switzerland is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Hornbach.
The key figures that characterise the Dog food profile in Switzerland.
63.8% are female, 36.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.0 |
| Estimated audience size | 970,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Dog food audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 6.05× | ||
| 02 | Pet store | Pets & Animals | 4.61× | ||
| 03 | Sun tanning | Beauty & Wellness | 4.43× | ||
| 04 | Pet food | Pets & Animals | 3.38× | ||
| 05 | Hornbach | Shopping | 3.24× | ||
| 06 | British Shorthair | Pets & Animals | 3.09× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.76× | ||
| 08 | Bulldog | Pets & Animals | 2.62× | ||
| 09 | Siberian Husky | Pets & Animals | 2.61× | ||
| 10 | Golden Retriever | Pets & Animals | 2.47× | ||
| 11 | Labrador Retriever | Pets & Animals | 2.41× | ||
| 12 | Charity and causes | Business & Career | 2.29× | ||
| 13 | Travel photography | Technology & Electronics | 2.23× | ||
| 14 | Local food | Food & Beverages | 1.89× | ||
| 15 | Aldi | Shopping | 1.83× | ||
| 16 | Electronics | Technology & Electronics | 1.78× | ||
| 17 | Wikipedia | Internet & Social Media | 1.67× | ||
| 18 | Flower | Home & Garden | 1.63× | ||
| 19 | Spas | Beauty & Wellness | 1.61× | ||
| 20 | Pets | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.00× | |
| Community Orientation | OPEN | 1.65× | |
| Travelling | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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