A data profile of the people who buy, follow and care about Travel photography in Switzerland — modelled from more than twelve digital signal sources. Travel photography has an estimated audience of 1,099,448 people in Switzerland.
The average Travel photography fan in Switzerland is 40.1 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Landscape photography, Nature photography, Wildlife photography, with strongest over-indexing on Landscape photography (5.0× the country average).
Demographically, the Travel photography audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Travel photography fan in Switzerland is balanced, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Landscape photography.
The key figures that characterise the Travel photography profile in Switzerland.
52.9% are female, 47.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.1 |
| Estimated audience size | 1,099,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Travel photography audience comes from Switzerland.
| Country | Share |
|---|---|
| Japan | 12.8% |
| United States | 12.7% |
| China | 11.7% |
Where the Travel photography audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basel-Landschaft | ~30K | 1.11× | |
| 02 | Basel-City | ~50K | 1.08× | |
| 03 | Fribourg | ~40K | 1.08× | |
| 04 | Luzern | ~50K | 1.06× | |
| 05 | Canton of St. Gallen | ~60K | 1.03× | |
| 06 | Ticino | ~50K | 1.01× | |
| 07 | Canton of Geneva | ~70K | 0.98× | |
| 08 | Aargau | ~70K | 0.98× | |
| 09 | Canton of Bern | ~100K | 0.91× | |
| 10 | Vaud | ~100K | 0.91× | |
| 11 | Canton of Zürich | ~200K | 0.84× |
The strongest cross-interests of the Travel photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landscape photography | Technology & Electronics | 5.00× | ||
| 02 | Wildlife photography | Technology & Electronics | 4.80× | ||
| 03 | Nature photography | Technology & Electronics | 4.64× | ||
| 04 | Outdoor Photographer | Arts & Culture | 3.86× | ||
| 05 | Street photography | Technology & Electronics | 3.76× | ||
| 06 | Digital photography | Business & Career | 3.50× | ||
| 07 | Fine-art photography | Technology & Electronics | 3.46× | ||
| 08 | Landscape | Travel & Leisure | 2.96× | ||
| 09 | Backpacking (travel) | Travel & Leisure | 2.93× | ||
| 10 | Outdoor enthusiast | Sports | 2.84× | ||
| 11 | Travel Adventures | Travel & Leisure | 2.66× | ||
| 12 | Wildlife | Travel & Leisure | 2.62× | ||
| 13 | Adventure | Travel & Leisure | 2.34× | ||
| 14 | Photographer | Technology & Electronics | 2.34× | ||
| 15 | Contemporary art | Arts & Culture | 2.13× | ||
| 16 | Photograph | Technology & Electronics | 1.96× | ||
| 17 | Airbnb | Travel & Leisure | 1.92× | ||
| 18 | Holiday | Travel & Leisure | 1.87× | ||
| 19 | Vacations | Travel & Leisure | 1.71× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.70× | |
| Patriotism | CONSERVATISM | 1.61× | |
| Sustainability | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Social Media Usage | JOY | 0.98× | |
| Urban Lifestyle | OPEN | 1.00× |
Travel photography has an estimated audience of 1,099,448 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
52.9% of Travel photography fans are female, 47.1% are male, with an average age of 40.1 years.
Travel photography fans show strongest brand affinity for Landscape photography (5.0×), Nature photography (4.64×), and Wildlife photography (4.8×) over the country average.
Travel photography fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Travel photography itself, the audience over-indexes on Nature photography (4.64×), Wildlife photography (4.8×), Digital photography (3.5×), and Street photography (3.76×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Travel photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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