A data profile of the people who buy, follow and care about Travel Adventures in Switzerland — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 1,356,842 people in Switzerland.
Travel Adventures has an estimated audience of 1,356,842 people in Switzerland. 49.1% are female, 50.9% are male, average age 41.1. Top brand affinities: AutoScout24, Travel photography, Wildlife photography, Aldi, Summer vacation.
Top brand affinities include AutoScout24, Travel photography, Wildlife photography, with strongest over-indexing on AutoScout24 (2.15× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Travel Adventures fan in Switzerland is balanced, around 41.1 years old, with strong Travelling tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Travel Adventures profile in Switzerland.
49.1% are female, 50.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.1 |
| Estimated audience size | 1,356,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Travel Adventures audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 3.87× | ||
| 02 | Summer vacation | Travel & Leisure | 3.29× | ||
| 03 | Wildlife photography | Technology & Electronics | 2.98× | ||
| 04 | Travel photography | Technology & Electronics | 2.66× | ||
| 05 | Golf club | Sports | 2.60× | ||
| 06 | Shih Tzu | Pets & Animals | 2.56× | ||
| 07 | Beagle | Pets & Animals | 2.48× | ||
| 08 | Poodle | Pets & Animals | 2.41× | ||
| 09 | Siberian Husky | Pets & Animals | 2.41× | ||
| 10 | Hiking boot | Fashion & Accessoires | 2.33× | ||
| 11 | Fine-art photography | Technology & Electronics | 2.22× | ||
| 12 | Labrador Retriever | Pets & Animals | 2.18× | ||
| 13 | French Bulldog | Pets & Animals | 2.17× | ||
| 14 | AutoScout24 | Cars & Mobility | 2.15× | ||
| 15 | Luxury real estate | Business & Career | 2.12× | ||
| 16 | Digital photography | Business & Career | 1.94× | ||
| 17 | Beaches | Travel & Leisure | 1.71× | ||
| 18 | FC Bayern Munich | Sports | 1.68× | ||
| 19 | Aldi | Shopping | 1.61× | ||
| 20 | Ski resort | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.22× | |
| Community Orientation | OPEN | 1.46× | |
| Risk Appetite | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Individualism | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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