A data profile of the people who buy, follow and care about Travel Adventures in United Arab Emirates — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 1,402,512 people in United Arab Emirates.
The average Travel Adventures fan in United Arab Emirates is 35.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include TripAdvisor, Ferrari World, Adventure park, with strongest over-indexing on TripAdvisor (1.58× the country average).
Demographically, the Travel Adventures audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Travel Adventures fan in United Arab Emirates is more male, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the Travel Adventures profile in United Arab Emirates.
28.1% are female, 71.9% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 35.8 |
| Estimated audience size | 1,402,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Travel Adventures audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
Where the Travel Adventures audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.18× | |
| 02 | Ras Al Khaimah | ~80K | 1.06× | |
| 03 | Emirate of Ajman | ~100K | 0.99× | |
| 04 | Emirate of Sharjah | ~300K | 0.93× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.87× | |
| 06 | Dubai | ~800K | 0.76× |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wego.com | Travel & Leisure | 2.45× | ||
| 02 | Target Corporation | Shopping | 2.00× | ||
| 03 | Ace Hardware | Home & Garden | 1.85× | ||
| 04 | Caffeine | Food & Beverages | 1.83× | ||
| 05 | Sicily | Travel & Leisure | 1.77× | ||
| 06 | COS | Shopping | 1.77× | ||
| 07 | Fiat | Cars & Mobility | 1.61× | ||
| 08 | Decoration | Home & Garden | 1.59× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.58× | ||
| 10 | Adventure park | Kids & Family | 1.57× | ||
| 11 | Kuwait Airways | Travel & Leisure | 1.57× | ||
| 12 | All-inclusive resort | Travel & Leisure | 1.54× | ||
| 13 | Jeep Wrangler | Cars & Mobility | 1.53× | ||
| 14 | Seychelles | Travel & Leisure | 1.53× | ||
| 15 | Ferrari World | Travel & Leisure | 1.52× | ||
| 16 | Expedia | Travel & Leisure | 1.52× | ||
| 17 | Deodorant | Beauty & Wellness | 1.52× | ||
| 18 | Candle | Home & Garden | 1.52× | ||
| 19 | Waitrose | Shopping | 1.51× | ||
| 20 | Las Vegas | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.22× | |
| Risk Appetite | THRILL | 1.18× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Extroversion | THRILL | 0.94× |
Travel Adventures has an estimated audience of 1,402,512 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
28.1% of Travel Adventures fans are female, 71.9% are male, with an average age of 35.8 years.
Travel Adventures fans show strongest brand affinity for TripAdvisor (1.58×), Ferrari World (1.52×), and Adventure park (1.57×) over the country average.
Travel Adventures fans in United Arab Emirates are most concentrated in Dubai (reach ~800K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Travel Adventures itself, the audience over-indexes on Ferrari World (1.52×), Adventure park (1.57×), Waitrose (1.51×), and Decoration (1.59×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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