A data profile of the people who buy, follow and care about TripAdvisor in United Arab Emirates — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 1,278,567 people in United Arab Emirates.
The average TripAdvisor fan in United Arab Emirates is 36.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Air Arabia, Skyscanner, Travel website, with strongest over-indexing on Air Arabia (1.54× the country average).
Demographically, the TripAdvisor audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical TripAdvisor fan in United Arab Emirates is more male, around 36.3 years old, with strong Social Media Usage tendencies and a notable affinity for Air Arabia.
The key figures that characterise the TripAdvisor profile in United Arab Emirates.
32.7% are female, 67.3% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 36.3 |
| Estimated audience size | 1,278,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 34% | |
| 30-39 | 29% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide TripAdvisor audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
Where the TripAdvisor audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.75× | |
| 02 | Ras Al Khaimah | ~100K | 1.41× | |
| 03 | Fujairah | ~30K | 0.98× | |
| 04 | Emirate of Abu Dhabi | ~500K | 0.95× | |
| 05 | Emirate of Ajman | ~70K | 0.51× | |
| 06 | Emirate of Sharjah | ~100K | 0.46× |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expedia | Travel & Leisure | 2.86× | ||
| 02 | Trivago | Travel & Leisure | 2.80× | ||
| 03 | Skyscanner | Travel & Leisure | 2.73× | ||
| 04 | Cheapflights | Travel & Leisure | 2.46× | ||
| 05 | Airbnb | Travel & Leisure | 2.40× | ||
| 06 | MakeMyTrip | Travel & Leisure | 2.36× | ||
| 07 | Booking.com | Travel & Leisure | 2.19× | ||
| 08 | Travel website | Travel & Leisure | 2.09× | ||
| 09 | Package tour | Travel & Leisure | 1.74× | ||
| 10 | Cultural history | Arts & Culture | 1.70× | ||
| 11 | Sun | Travel & Leisure | 1.63× | ||
| 12 | Sea | Travel & Leisure | 1.61× | ||
| 13 | Travel Adventures | Travel & Leisure | 1.58× | ||
| 14 | Cleartrip | Travel & Leisure | 1.56× | ||
| 15 | Financial technology | Business & Career | 1.56× | ||
| 16 | Air Arabia | Travel & Leisure | 1.54× | ||
| 17 | Summer | Travel & Leisure | 1.53× | ||
| 18 | Flydubai | Travel & Leisure | 1.51× | ||
| 19 | Ankara | Travel & Leisure | 1.51× | ||
| 20 | Summer vacation | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.05× | |
| Convenience Orientation | PREMIUM | 1.04× | |
| Family Orientation | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.84× |
TripAdvisor has an estimated audience of 1,278,567 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
32.7% of TripAdvisor fans are female, 67.3% are male, with an average age of 36.3 years.
TripAdvisor fans show strongest brand affinity for Air Arabia (1.54×), Skyscanner (2.73×), and Travel website (2.09×) over the country average.
TripAdvisor fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~100K). These three regions account for the largest share of the active audience.
Beyond TripAdvisor itself, the audience over-indexes on Skyscanner (2.73×), Travel website (2.09×), Airbnb (2.4×), and Flydubai (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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