A data profile of the people who buy, follow and care about Flydubai in United Arab Emirates — modelled from more than twelve digital signal sources. Flydubai has an estimated audience of 2,181,839 people in United Arab Emirates.
The average Flydubai fan in United Arab Emirates is 36.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Sharjah, Emirate of Abu Dhabi.
Top brand affinities include Air Arabia, Cleartrip, Air India Express, with strongest over-indexing on Air Arabia (3.12× the country average).
Demographically, the Flydubai audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Flydubai fan in United Arab Emirates is more male, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Air Arabia.
The key figures that characterise the Flydubai profile in United Arab Emirates.
31.3% are female, 68.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 36.7 |
| Estimated audience size | 2,181,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 31% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Flydubai audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 30.1% |
| Saudi Arabia | 9.7% |
| Pakistan | 7.0% |
Where the Flydubai audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.79× | |
| 02 | Emirate of Sharjah | ~600K | 1.20× | |
| 03 | Emirate of Ajman | ~200K | 1.01× | |
| 04 | Ras Al Khaimah | ~80K | 0.74× | |
| 05 | Fujairah | ~40K | 0.68× | |
| 06 | Emirate of Abu Dhabi | ~600K | 0.60× |
The strongest cross-interests of the Flydubai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flynas | Travel & Leisure | 3.75× | ||
| 02 | Niger | Travel & Leisure | 3.62× | ||
| 03 | Cleartrip | Travel & Leisure | 3.32× | ||
| 04 | Oman Air | Travel & Leisure | 3.26× | ||
| 05 | Air Arabia | Travel & Leisure | 3.12× | ||
| 06 | Air India Express | Travel & Leisure | 2.99× | ||
| 07 | MakeMyTrip | Travel & Leisure | 2.49× | ||
| 08 | Air India | Travel & Leisure | 2.24× | ||
| 09 | Dubai Municipality | Travel & Leisure | 2.09× | ||
| 10 | Google Flights | Travel & Leisure | 2.08× | ||
| 11 | New Year's Day | Home & Garden | 1.85× | ||
| 12 | Skyscanner | Travel & Leisure | 1.82× | ||
| 13 | Jobs in Dubai | Business & Career | 1.81× | ||
| 14 | Expo 2020 | Travel & Leisure | 1.65× | ||
| 15 | Dubai Festival City | Travel & Leisure | 1.64× | ||
| 16 | Emirates NBD | Business & Career | 1.62× | ||
| 17 | FIFA World Cup | Sports | 1.52× | ||
| 18 | Lulu Hypermarket | Food & Beverages | 1.52× | ||
| 19 | Dubai International Airport | Travel & Leisure | 1.51× | ||
| 20 | Travel website | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.50× | |
| Travelling | THRILL | 1.32× | |
| Social Media Usage | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Family Orientation | CONSERVATISM | 1.10× |
Flydubai's target market in United Arab Emirates covers an estimated 2,181,839 people, concentrated in Dubai and Emirate of Sharjah.
31.3% of the Flydubai audience are female, 68.7% are male, with an average age of 36.7 years.
Flydubai fans show strongest brand affinity for Air Arabia (3.12×), Cleartrip (3.32×), and Air India Express (2.99×) over the country average.
Flydubai fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Sharjah (reach ~600K), and Emirate of Abu Dhabi (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Flydubai itself, the audience over-indexes on Cleartrip (3.32×), Air India Express (2.99×), FIFA World Cup (1.52×), and Dubai International Airport (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Flydubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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