A data profile of the people who buy, follow and care about Expo 2020 in United Arab Emirates — modelled from more than twelve digital signal sources. Expo 2020 has an estimated audience of 1,689,924 people in United Arab Emirates.
The average Expo 2020 fan in United Arab Emirates is 35.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mathrubhumi, Manorama Online, Malayala Manorama, with strongest over-indexing on Mathrubhumi (1.62× the country average).
Demographically, the Expo 2020 audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Expo 2020 fan in United Arab Emirates is more male, around 35.9 years old, with strong Social Media Usage tendencies and a notable affinity for Mathrubhumi.
The key figures that characterise the Expo 2020 profile in United Arab Emirates.
31.7% are female, 68.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 35.9 |
| Estimated audience size | 1,689,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 33% | |
| 30-39 | 30% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Expo 2020 audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 80.7% |
| Japan | 8.3% |
| Saudi Arabia | 1.2% |
Where the Expo 2020 audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 2.81× | |
| 02 | Emirate of Sharjah | ~400K | 1.00× | |
| 03 | Fujairah | ~30K | 0.81× | |
| 04 | Emirate of Ajman | ~100K | 0.79× | |
| 05 | Ras Al Khaimah | ~70K | 0.76× | |
| 06 | Emirate of Abu Dhabi | ~400K | 0.55× |
The strongest cross-interests of the Expo 2020 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandboarding | Sports | 2.64× | ||
| 02 | Madhyamam Daily | News | 1.84× | ||
| 03 | SpiceJet | Travel & Leisure | 1.79× | ||
| 04 | RTA Dubai | Cars & Mobility | 1.77× | ||
| 05 | Return on investment | Business & Career | 1.69× | ||
| 06 | Oneindia Tamil | News | 1.68× | ||
| 07 | Manorama Online | News | 1.66× | ||
| 08 | Terraced house | Home & Garden | 1.65× | ||
| 09 | Mathrubhumi | News | 1.62× | ||
| 10 | Air India | Travel & Leisure | 1.61× | ||
| 11 | Townhouse | Home & Garden | 1.60× | ||
| 12 | Manorama News | Movies & TV | 1.59× | ||
| 13 | Kozhikode | Travel & Leisure | 1.57× | ||
| 14 | Sole proprietorship | Business & Career | 1.55× | ||
| 15 | Malayala Manorama | News | 1.53× | ||
| 16 | Dubai Islamic Bank | Business & Career | 1.53× | ||
| 17 | NDTV | Movies & TV | 1.52× | ||
| 18 | BBC URDU | Movies & TV | 1.52× | ||
| 19 | Indian Standard Time | Politics & Society | 1.51× | ||
| 20 | Flydubai | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.06× | |
| Patriotism | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 1.06× |
Expo 2020 has an estimated audience of 1,689,924 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.7% of Expo 2020 fans are female, 68.3% are male, with an average age of 35.9 years.
Expo 2020 fans show strongest brand affinity for Mathrubhumi (1.62×), Manorama Online (1.66×), and Malayala Manorama (1.53×) over the country average.
Expo 2020 fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~400K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Expo 2020 itself, the audience over-indexes on Manorama Online (1.66×), Malayala Manorama (1.53×), Flydubai (1.5×), and Return on investment (1.69×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Expo 2020. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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