Rascasse Audience Intelligence

FIFA World Cup 2026 Audience in United Arab Emirates

A data profile of the people who buy, follow and care about FIFA World Cup 2026 in United Arab Emirates — modelled from more than twelve digital signal sources. FIFA World Cup 2026 has an estimated audience of 7,500,000 people in United Arab Emirates.

#1among Soccer in United Arab Emirates
#1among Event in United Arab Emirates
#1in Sports

The average FIFA World Cup 2026 fan in United Arab Emirates is 34.4 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the FIFA World Cup 2026 profile in United Arab Emirates.

Audience size
7.5M
in United Arab Emirates
Gender
19.1%
80.9% male
Age
34.4
average years
Country rank
#1
Event in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+53342%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA World Cup 2026 fans

19.1% are female, 80.9% are male, average age 34.4.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for FIFA World Cup 2026 audience in United Arab Emirates
MetricValue
Female19.1%
Male80.9%
Average age34.4
Estimated audience size7,500,000
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the FIFA World Cup 2026 audience in United Arab Emirates
Age bracketShare%
16-1920%
20-2934%
30-3924%
40-4914%
50+7%
Fig. 04

Worldwide distribution

2.1%

of the worldwide FIFA World Cup 2026 audience comes from United Arab Emirates.

Worldwide audience distribution share by country for FIFA World Cup 2026
CountryShare
United States47.6%
India18.9%
Canada8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA World Cup 2026 audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

FIFA World Cup 2026 fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Sharjah~1.5M1.12×
02Emirate of Ajman~800K1.11×
03Dubai~5.5M1.04×
04Emirate of Abu Dhabi~3M0.95×
05Fujairah~200K0.93×
06Ras Al Khaimah~400K0.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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