Rascasse Audience Intelligence

FIFA World Cup 2026 Fan Demographics in United States

FIFA World Cup 2026 has an estimated audience of 251.2M people in United States.

#1among Soccer in United States
#1among events in United States#1in Sports

The average FIFA World Cup 2026 fan in United States is 37.2 years old, more male, and lives primarily in California.

By number of fans, FIFA World Cup 2026 ranks #1 among the 13632 objects in Soccer in United States — 73.8× the group median.

Its fans are 3.4 years older than the group average of 33.8.

Interest is seasonal: May, June and July account for 98% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
251.2M
in United States
Gender
34.7%♀
65.3% male
Age
37.2
average years
Country rank
#1
among all objects in United States
Fig. 01

Search interest · 12-month trend

+19585%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of FIFA World Cup 2026 fans

34.7% are female, 65.3% are male, average age 37.2.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for FIFA World Cup 2026 audience in United States
MetricValue
Female34.7%
Male65.3%
Average age37.2
Estimated audience size251.2M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the FIFA World Cup 2026 audience in United States
Age bracketShare%
16-2427%
25-3419%
35-4420%
45-5419%
55+15%
Fig. 04

Worldwide distribution

29.6%

of the worldwide FIFA World Cup 2026 audience comes from United States.

Worldwide audience distribution share by country for FIFA World Cup 2026
CountryShare
United States29.6%
India16.5%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FIFA World Cup 2026 fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~8.5M1.25×
02New Mexico~1.5M1.24×
03Texas~17M1.23×
04Arkansas~2.5M1.21×
05Louisiana~3.5M1.15×
06Nevada~2.5M1.14×
07Mississippi~2M1.14×
08Alaska~500K1.14×
09New Jersey~7M1.13×
10Missouri~4.5M1.13×
11Washington~6M1.11×
12California~30M1.10×
13Pennsylvania~10M1.09×
14Rhode Island~800K1.09×
15Florida~16M1.08×
16New York~15M1.08×
17Kansas~2M1.08×
18Oklahoma~3M1.06×
19Hawaii~1M1.06×
20South Carolina~4M1.04×
21North Carolina~8.5M1.03×
22Illinois~9.5M1.01×
23Ohio~9M1.01×
24Indiana~5M1.01×
25Arizona~5.5M1.00×
26Alabama~3.5M0.99×
27Michigan~7.5M0.98×
28Tennessee~5.5M0.97×
29Virginia~6M0.96×
30Massachusetts~5M0.96×
31Oregon~3M0.95×
32Idaho~1.5M0.95×
33Maryland~4.5M0.94×
34Wisconsin~4M0.94×
35West Virginia~1.5M0.94×
36Maine~1M0.94×
37Colorado~4M0.93×
38Kentucky~3M0.92×
39Delaware~700K0.92×
40Connecticut~2.5M0.91×
41New Hampshire~900K0.90×
42Montana~700K0.90×
43South Dakota~600K0.89×
44Minnesota~4M0.88×
45Wyoming~400K0.88×
46Nebraska~1M0.83×
47Utah~2M0.81×
48Iowa~2M0.81×
49North Dakota~500K0.81×
50Washington, District of Columbia~400K0.74×
Fig. 06

Affinity by region

Affinity by region — FIFA World Cup 2026, United States
0.74×1.00×1.25×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FIFA World Cup 2026 over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fifa-world-cup-2026-10009826” · Methodology