A data profile of the people who buy, follow and care about Skyscanner in United Arab Emirates — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 1,403,029 people in United Arab Emirates.
The average Skyscanner fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Air Arabia, Travel website, MakeMyTrip, with strongest over-indexing on Air Arabia (1.6× the country average).
Demographically, the Skyscanner audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Skyscanner fan in United Arab Emirates is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Air Arabia.
The key figures that characterise the Skyscanner profile in United Arab Emirates.
28.9% are female, 71.1% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 37.1 |
| Estimated audience size | 1,403,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 33% | |
| 30-39 | 30% | |
| 40-49 | 17% | |
| 50+ | 9% |
Where the Skyscanner audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.38× | |
| 02 | Emirate of Abu Dhabi | ~800K | 1.38× | |
| 03 | Emirate of Sharjah | ~300K | 0.96× | |
| 04 | Emirate of Ajman | ~100K | 0.82× | |
| 05 | Ras Al Khaimah | ~60K | 0.77× | |
| 06 | Fujairah | ~20K | 0.70× |
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ctrip | Travel & Leisure | 14.52× | ||
| 02 | MakeMyTrip | Travel & Leisure | 3.46× | ||
| 03 | Tour operator | Travel & Leisure | 3.19× | ||
| 04 | Travel website | Travel & Leisure | 3.00× | ||
| 05 | Backpacking (travel) | Travel & Leisure | 2.93× | ||
| 06 | Trivago | Travel & Leisure | 2.78× | ||
| 07 | Package tour | Travel & Leisure | 2.44× | ||
| 08 | Low-cost carrier | Travel & Leisure | 2.34× | ||
| 09 | Cleartrip | Travel & Leisure | 2.21× | ||
| 10 | Airbnb | Travel & Leisure | 2.18× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.92× | ||
| 12 | Booking.com | Travel & Leisure | 1.92× | ||
| 13 | Lodging | Travel & Leisure | 1.70× | ||
| 14 | Air India | Travel & Leisure | 1.69× | ||
| 15 | Air India Express | Travel & Leisure | 1.68× | ||
| 16 | Flydubai | Travel & Leisure | 1.65× | ||
| 17 | First-time buyer | Shopping | 1.64× | ||
| 18 | Air Arabia | Travel & Leisure | 1.60× | ||
| 19 | Staycation | Home & Garden | 1.53× | ||
| 20 | Business travel | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 1.01× |
Skyscanner has an estimated audience of 1,403,029 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
28.9% of Skyscanner fans are female, 71.1% are male, with an average age of 37.1 years.
Skyscanner fans show strongest brand affinity for Air Arabia (1.6×), Travel website (3.0×), and MakeMyTrip (3.46×) over the country average.
Skyscanner fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Skyscanner itself, the audience over-indexes on Travel website (3.0×), MakeMyTrip (3.46×), Cleartrip (2.21×), and Ctrip (14.52×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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