Rascasse Audience Intelligence

Staycation Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Staycation in United Arab Emirates — modelled from more than twelve digital signal sources. Staycation has an estimated audience of 1,359,808 people in United Arab Emirates.

#456among Topic in United Arab Emirates
#35in Home & Garden

The average Staycation fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Staycation profile in United Arab Emirates.

Audience size
1.4M
in United Arab Emirates
Gender
33.7%
66.3% male
Age
37.1
average years
Country rank
#626
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Staycation fans

33.7% are female, 66.3% are male, average age 37.1.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Staycation audience in United Arab Emirates
MetricValue
Female33.7%
Male66.3%
Average age37.1
Estimated audience size1,359,808
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Staycation audience in United Arab Emirates
Age bracketShare%
16-199%
20-2933%
30-3932%
40-4918%
50+8%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Staycation audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Staycation
CountryShare
United Kingdom22.6%
United States16.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staycation audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Staycation fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~1M1.49×
02Emirate of Sharjah~400K1.25×
03Emirate of Ajman~100K0.96×
04Ras Al Khaimah~70K0.94×
05Fujairah~30K0.94×
06Emirate of Abu Dhabi~500K0.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Staycation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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