Staycation Audience in Germany
Staycation has an estimated audience of 605,591 people in Germany. 59.0% are female, 41.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Backyard, Lawn, Mortgage calculator, Insect, For sale by owner.
The average Staycation fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Backyard, Lawn, Mortgage calculator, with strongest over-indexing on Backyard (10.9× the country average). Demographically, the Staycation audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Video game
Demographics of Staycation fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.6 |
| Estimated audience size | 605,591 |
Audience persona
The typical Staycation fan in Germany is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Backyard.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,093 | 0.97× |
| Bayern | 113,939 | 1.17× |
| Baden-Württemberg | 97,370 | 1.18× |
| Hessen | 64,600 | 1.4× |
| Berlin | 51,795 | 1.91× |
| Niedersachsen | 48,340 | 0.82× |
| Rheinland-Pfalz | 28,726 | 0.95× |
| Sachsen | 23,525 | 0.79× |
| Schleswig-Holstein | 18,010 | 0.83× |
| Hamburg | 17,671 | 1.29× |
| Brandenburg | 14,551 | 0.77× |
| Thüringen | 11,518 | 0.75× |
| Sachsen-Anhalt | 10,401 | 0.66× |
| Mecklenburg-Vorpommern | 7,422 | 0.64× |
| Saarland | 6,863 | 0.92× |
| Bremen | 4,883 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Backyard | 10.9× | Home & Garden |
| Lawn | 7.52× | Home & Garden |
| Mortgage calculator | 9.31× | Home & Garden |
| Insect | 7.44× | Pets & Animals |
| For sale by owner | 7.79× | Home & Garden |
| Home construction | 3.76× | Home & Garden |
| Country pop | 17.07× | Music & Radio |
| Backpacking (travel) | 5.25× | Travel & Leisure |
| Sports | 1.89× | Sports |
| Airbnb | 2.83× | Travel & Leisure |
| Reading | 1.9× | Literature |
| Online shopping | 1.98× | Shopping |
| Gardener | 4.08× | Home & Garden |
| Skyscanner | 4.8× | Travel & Leisure |
| TikTok | 2.02× | Internet & Social Media |
| Dog walking | 3.41× | Pets & Animals |
| Labrador Retriever | 3.98× | Pets & Animals |
| Fitness and wellness | 2.04× | Sports |
| Landscape photography | 3.51× | Technology & Electronics |
| Landscape design | 4.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.25 |
| Design Affinity | PREMIUM | 2.43 |
| Luxury Orientation | PREMIUM | 2.41 |
| Sports Activity | POWER | 2.38 |
| Urban Lifestyle | OPEN | 2.15 |
| Travelling | THRILL | 2.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.6% |
| United States | 16.2% |
| Japan | 6.0% |
See Staycation audiences in other countries
More Video game audiences in Germany
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- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Staycation have in Germany?
Staycation has an estimated audience of 605,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Staycation fans?
59.0% of Staycation fans are female, 41.0% are male, with an average age of 40.6 years.
Which brands do Staycation fans like most?
Staycation fans show strongest brand affinity for Backyard (10.9×), Lawn (7.52×), and Mortgage calculator (9.31×) over the country average.
Where do Staycation fans live in Germany?
Staycation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,093), Bayern (reach 113,939), and Baden-Württemberg (reach 97,370). These three regions account for the largest share of the active audience.
What other brands do Staycation fans also like?
Beyond Staycation itself, the audience over-indexes on Lawn (7.52×), Mortgage calculator (9.31×), Insect (7.44×), and For sale by owner (7.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Staycation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.