Rascasse Audience Intelligence

Staycation Audience in Germany

A data profile of the people who buy, follow and care about Staycation in Germany — modelled from more than twelve digital signal sources. Staycation has an estimated audience of 605,591 people in Germany.

#4208among Topic in Germany#590in Home & Garden

The average Staycation fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Backyard, Lawn, Mortgage calculator, with strongest over-indexing on Backyard (10.9× the country average).

Demographically, the Staycation audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Staycation fan in Germany is more female, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Backyard.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staycation profile in Germany.

Audience size
606K
in Germany
Gender
59.0%♀
41.0% male
Age
40.6
average years
Country rank
#10022
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Staycation fans

59.0% are female, 41.0% are male, average age 40.6.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Staycation audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age40.6
Estimated audience size605,591
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Staycation audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Staycation audience comes from Germany.

Worldwide audience distribution share by country for Staycation
CountryShare
United Kingdom22.6%
United States16.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staycation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Staycation fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.75×
02Hessen~60K1.36×
03Hamburg~20K1.20×
04Baden-Württemberg~90K1.15×
05Bayern~100K1.14×
06Saarland~8K1.03×
07Bremen~5K1.00×
08Rheinland-Pfalz~30K0.97×
09Nordrhein-Westfalen~100K0.95×
10Schleswig-Holstein~20K0.89×
11Brandenburg~20K0.88×
12Thüringen~10K0.88×
13Mecklenburg-Vorpommern~10K0.87×
14Sachsen-Anhalt~10K0.86×
15Sachsen~30K0.85×
16Niedersachsen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Staycation, Germany
0.83×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staycation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staycation audience
#·InterestCategoryAffinity×
01Country popMusic & Radio17.07×
02BackyardHome & Garden10.90×
03Mortgage calculatorHome & Garden9.31×
04For sale by ownerHome & Garden7.79×
05LawnHome & Garden7.52×
06InsectPets & Animals7.44×
07Backpacking (travel)Travel & Leisure5.25×
08SkyscannerTravel & Leisure4.80×
09GardenerHome & Garden4.08×
10Landscape designBusiness & Career4.03×
11Labrador RetrieverPets & Animals3.98×
12Home constructionHome & Garden3.76×
13Landscape photographyTechnology & Electronics3.51×
14Dog walkingPets & Animals3.41×
15AirbnbTravel & Leisure2.83×
16Fitness and wellnessSports2.04×
17TikTokInternet & Social Media2.02×
18Online shoppingShopping1.98×
19ReadingLiterature1.90×
20SportsSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staycation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staycation audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.66×
IndividualismJOY2.62×
MindfulnessBALANCE2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staycation audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.99×
Need for SecurityCONSERVATISM1.06×
Price SensitivityPREMIUM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Staycation have in Germany?

Staycation has an estimated audience of 605,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Staycation fans?

59.0% of Staycation fans are female, 41.0% are male, with an average age of 40.6 years.

03

Which brands do Staycation fans like most?

Staycation fans show strongest brand affinity for Backyard (10.9×), Lawn (7.52×), and Mortgage calculator (9.31×) over the country average.

04

Where do Staycation fans live in Germany?

Staycation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Staycation fans also like?

Beyond Staycation itself, the audience over-indexes on Lawn (7.52×), Mortgage calculator (9.31×), Insect (7.44×), and For sale by owner (7.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Staycation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Staycation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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