A data profile of the people who buy, follow and care about Country pop in Germany — modelled from more than twelve digital signal sources. Country pop has an estimated audience of 446,102 people in Germany.
The average Country pop fan in Germany is 46.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Burning Man, M. Night Shyamalan, Bruce Springsteen, with strongest over-indexing on Burning Man (25.04× the country average).
Demographically, the Country pop audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Tradition, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Country pop fan in Germany is more male, around 46.7 years old, with strong Tradition tendencies and a notable affinity for Burning Man.
The key figures that characterise the Country pop profile in Germany.
41.5% are female, 58.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 46.7 |
| Estimated audience size | 446,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Country pop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 60.1% |
| Germany | 9.0% |
| United Kingdom | 5.9% |
Where the Country pop audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~6K | 1.45× | |
| 02 | Saarland | ~7K | 1.24× | |
| 03 | Mecklenburg-Vorpommern | ~9K | 1.08× | |
| 04 | Thüringen | ~10K | 1.05× | |
| 05 | Sachsen-Anhalt | ~10K | 1.04× | |
| 06 | Brandenburg | ~10K | 0.99× | |
| 07 | Schleswig-Holstein | ~20K | 0.95× | |
| 08 | Hamburg | ~10K | 0.95× | |
| 09 | Rheinland-Pfalz | ~20K | 0.93× | |
| 10 | Sachsen | ~20K | 0.92× | |
| 11 | Berlin | ~20K | 0.90× | |
| 12 | Niedersachsen | ~40K | 0.86× | |
| 13 | Hessen | ~30K | 0.86× | |
| 14 | Baden-Württemberg | ~50K | 0.82× | |
| 15 | Bayern | ~60K | 0.79× | |
| 16 | Nordrhein-Westfalen | ~70K | 0.75× |
The strongest cross-interests of the Country pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luke Bryan | Music & Radio | 55.20× | ||
| 02 | M. Night Shyamalan | Movies & TV | 53.01× | ||
| 03 | Quincy Jones | Music & Radio | 28.15× | ||
| 04 | Melissa Etheridge | Music & Radio | 27.26× | ||
| 05 | Burning Man | Music & Radio | 25.04× | ||
| 06 | Billy Ray Cyrus | Music & Radio | 24.14× | ||
| 07 | Annie Lennox | Music & Radio | 20.00× | ||
| 08 | Vincent Cassel | Movies & TV | 20.00× | ||
| 09 | Keith Urban | Music & Radio | 20.00× | ||
| 10 | Tim McGraw | Music & Radio | 20.00× | ||
| 11 | Beth Hart | Music & Radio | 20.00× | ||
| 12 | Maria Callas | Music & Radio | 19.89× | ||
| 13 | Staycation | Home & Garden | 17.07× | ||
| 14 | Jimmy Page | Music & Radio | 16.52× | ||
| 15 | Boiler Room | Music & Radio | 16.14× | ||
| 16 | Eventbrite | Travel & Leisure | 14.42× | ||
| 17 | Bruce Springsteen | Music & Radio | 12.49× | ||
| 18 | Coin Master | Games | 10.55× | ||
| 19 | Fertilizer | Home & Garden | 10.04× | ||
| 20 | Turkish Airlines | Travel & Leisure | 5.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.85× | |
| Risk Appetite | THRILL | 1.69× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.57× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.69× |
Country pop has an estimated audience of 446,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.5% of Country pop fans are female, 58.5% are male, with an average age of 46.7 years.
Country pop fans show strongest brand affinity for Burning Man (25.04×), M. Night Shyamalan (53.01×), and Bruce Springsteen (12.49×) over the country average.
Country pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Country pop itself, the audience over-indexes on M. Night Shyamalan (53.01×), Bruce Springsteen (12.49×), Maria Callas (19.89×), and Annie Lennox (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Country pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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