Rascasse Audience Intelligence

Country pop Audience in Germany

A data profile of the people who buy, follow and care about Country pop in Germany — modelled from more than twelve digital signal sources. Country pop has an estimated audience of 446,102 people in Germany.

The average Country pop fan in Germany is 46.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Burning Man, M. Night Shyamalan, Bruce Springsteen, with strongest over-indexing on Burning Man (25.04× the country average).

Demographically, the Country pop audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Country pop fan in Germany is more male, around 46.7 years old, with strong Tradition tendencies and a notable affinity for Burning Man.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country pop profile in Germany.

Audience size
446K
in Germany
Gender
41.5%
58.5% male
Age
46.7
average years
Country rank
#12845
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country pop fans

41.5% are female, 58.5% are male, average age 46.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Country pop audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age46.7
Estimated audience size446,102
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Country pop audience in Germany
Age bracketShare%
16-198%
20-2910%
30-3917%
40-4927%
50+39%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Country pop audience comes from Germany.

Worldwide audience distribution share by country for Country pop
CountryShare
United States60.1%
Germany9.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country pop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Country pop fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.45×
02Saarland~7K1.24×
03Mecklenburg-Vorpommern~9K1.08×
04Thüringen~10K1.05×
05Sachsen-Anhalt~10K1.04×
06Brandenburg~10K0.99×
07Schleswig-Holstein~20K0.95×
08Hamburg~10K0.95×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.92×
11Berlin~20K0.90×
12Niedersachsen~40K0.86×
13Hessen~30K0.86×
14Baden-Württemberg~50K0.82×
15Bayern~60K0.79×
16Nordrhein-Westfalen~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Country pop, Germany
0.75×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country pop audience
#·InterestCategoryAffinity×
01Luke BryanMusic & Radio55.20×
02M. Night ShyamalanMovies & TV53.01×
03Quincy JonesMusic & Radio28.15×
04Melissa EtheridgeMusic & Radio27.26×
05Burning ManMusic & Radio25.04×
06Billy Ray CyrusMusic & Radio24.14×
07Annie LennoxMusic & Radio20.00×
08Vincent CasselMovies & TV20.00×
09Keith UrbanMusic & Radio20.00×
10Tim McGrawMusic & Radio20.00×
11Beth HartMusic & Radio20.00×
12Maria CallasMusic & Radio19.89×
13StaycationHome & Garden17.07×
14Jimmy PageMusic & Radio16.52×
15Boiler RoomMusic & Radio16.14×
16EventbriteTravel & Leisure14.42×
17Bruce SpringsteenMusic & Radio12.49×
18Coin MasterGames10.55×
19FertilizerHome & Garden10.04×
20Turkish AirlinesTravel & Leisure5.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Country pop audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.85×
Risk AppetiteTHRILL1.69×
SpiritualityBALANCE1.50×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Country pop audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Price SensitivityPREMIUM0.67×
CreativityOPEN0.69×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Country pop have in Germany?

Country pop has an estimated audience of 446,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Country pop fans?

41.5% of Country pop fans are female, 58.5% are male, with an average age of 46.7 years.

03

Which brands do Country pop fans like most?

Country pop fans show strongest brand affinity for Burning Man (25.04×), M. Night Shyamalan (53.01×), and Bruce Springsteen (12.49×) over the country average.

04

Where do Country pop fans live in Germany?

Country pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Country pop fans also like?

Beyond Country pop itself, the audience over-indexes on M. Night Shyamalan (53.01×), Bruce Springsteen (12.49×), Maria Callas (19.89×), and Annie Lennox (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Country pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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