Country pop Audience in Germany
Country pop has an estimated audience of 446,102 people in Germany. 41.5% are female, 58.5% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Whataburger, Dog breed, Israel, Hormones: The Series, Home construction.
The average Country pop fan in Germany is 46.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Whataburger, Dog breed, Israel, with strongest over-indexing on Whataburger (20× the country average). Demographically, the Country pop audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Country pop fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 46.7 |
| Estimated audience size | 446,102 |
Audience persona
The typical Country pop fan in Germany is more male, around 46.7 years old, with strong Tradition tendencies and a notable affinity for Whataburger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,250 | 0.42× |
| Bayern | 29,797 | 0.42× |
| Baden-Württemberg | 24,878 | 0.41× |
| Niedersachsen | 21,799 | 0.5× |
| Thüringen | 14,533 | 1.28× |
| Hessen | 14,132 | 0.42× |
| Sachsen-Anhalt | 14,114 | 1.22× |
| Rheinland-Pfalz | 13,504 | 0.6× |
| Brandenburg | 13,082 | 0.95× |
| Bremen | 12,975 | 3.4× |
| Sachsen | 12,869 | 0.59× |
| Saarland | 12,536 | 2.29× |
| Mecklenburg-Vorpommern | 12,414 | 1.46× |
| Schleswig-Holstein | 11,565 | 0.72× |
| Berlin | 11,432 | 0.57× |
| Hamburg | 7,610 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 20× | Food & Beverages |
| Dog breed | 2.52× | Pets & Animals |
| Israel | 4.72× | Travel & Leisure |
| Hormones: The Series | 20× | Movies & TV |
| Home construction | 1.82× | Home & Garden |
| Progressive rock | 2.31× | Music & Radio |
| KLOS | 20× | Music & Radio |
| Sponge (band) | 43.62× | Music & Radio |
| Therme Erding | 6.07× | Travel & Leisure |
| Rabat-Salé-Kénitra | 23.38× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.52× | News |
| Unique Gifts | 1.56× | Shopping |
| Hudson, New York | 5.94× | Travel & Leisure |
| Nipsey Hussle | 11.93× | Music & Radio |
| Commercial mortgage | 2× | Business & Career |
| Urban horticulture | 1.61× | Home & Garden |
| Birthday Gifts | 1.52× | Kids & Family |
| Jack White | 1.55× | Movies & TV |
| Avneet Kaur | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.95 |
| Community Orientation | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.52 |
| Travelling | THRILL | 1.51 |
| Sports Activity | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.1% |
| Germany | 9.0% |
| United Kingdom | 5.9% |
See Country pop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Country pop have in Germany?
Country pop has an estimated audience of 446,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Country pop fans?
41.5% of Country pop fans are female, 58.5% are male, with an average age of 46.7 years.
Which brands do Country pop fans like most?
Country pop fans show strongest brand affinity for Whataburger (20×), Dog breed (2.52×), and Israel (4.72×) over the country average.
Where do Country pop fans live in Germany?
Country pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,250), Bayern (reach 29,797), and Baden-Württemberg (reach 24,878). These three regions account for the largest share of the active audience.
What other brands do Country pop fans also like?
Beyond Country pop itself, the audience over-indexes on Dog breed (2.52×), Israel (4.72×), Hormones: The Series (20×), and Home construction (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Country pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.