Country pop Audience in United States

Country pop logo

Country pop has an estimated audience of 2,969,595 people in United States. 50.1% are female, 49.9% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Shania Twain, Kia Sportage, Frank Sinatra, Capital One, Google Maps.

The average Country pop fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shania Twain, Kia Sportage, Frank Sinatra, with strongest over-indexing on Shania Twain (23.63× the country average). Demographically, the Country pop audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Country pop fans

Demographic split for Country pop audience in United States
MetricValue
Female50.1%
Male49.9%
Average age43.9
Estimated audience size2,969,595

Audience persona

The typical Country pop fan in United States is balanced, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Shania Twain.

Top regions in United States

Top regions ranked by reach for Country pop in United States
RegionReachAffinity
California265,6560.81×
Texas225,6060.88×
Florida147,1360.73×
New York128,2680.77×
Pennsylvania88,3880.88×
North Carolina84,9020.95×
Ohio78,5790.86×
Tennessee77,2271.3×
Illinois74,5360.75×
Georgia66,3500.73×
Michigan61,2190.79×
Virginia60,7360.84×
New Jersey53,3290.71×
Washington51,1040.86×
Massachusetts50,8560.87×
Missouri50,0201.04×
Kentucky47,5601.28×
Indiana46,1150.85×
Arizona42,3530.7×
Wisconsin41,4410.93×
Colorado38,5850.82×
Minnesota37,7820.89×
Oklahoma36,7701.12×
South Carolina35,9710.81×
Maryland35,6390.7×
Alabama35,0270.84×
Louisiana34,4040.9×
Oregon30,7490.9×
Mississippi30,2301.24×
Arkansas25,7821.05×
Connecticut25,7350.86×
Iowa22,7590.93×
Utah22,7280.85×
Nevada22,3620.78×
Kansas19,3630.83×
West Virginia15,9721.16×
Nebraska15,3031.03×
Idaho14,7490.99×
New Mexico12,0180.81×
Alaska11,9541.88×
Montana11,2891.37×
South Dakota11,1431.62×
New Hampshire10,6930.91×
Hawaii10,5670.83×
Maine10,3190.97×
North Dakota10,0151.64×
Wyoming9,6902.2×
Rhode Island9,5311.01×
Vermont9,3741.8×
Delaware8,5351.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Country pop audience
BrandAffinityCategory
Shania Twain23.63×Music & Radio
Kia Sportage22.5×Cars & Mobility
Frank Sinatra13.32×Music & Radio
Capital One3.59×Business & Career
Google Maps3.26×Internet & Social Media
MacGyver17.88×Movies & TV
Billy Ray Cyrus12.23×Music & Radio
Aaron Rodgers4.29×Sports
Indeed.com2.6×Business & Career
AccuWeather4.05×Home & Garden
Jane Fonda8.62×Movies & TV
Kenny Rogers12.39×Music & Radio
CarGurus3.44×Cars & Mobility
MSN2.33×News
Fox News Channel1.7×Movies & TV
Honda HR-V14.5×Cars & Mobility
Google News3.25×News
Hobby Lobby2.14×Home & Garden
Diane Keaton3.29×Movies & TV
Bruce Willis3.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Country pop audience
TraitClusterScore
TraditionCONSERVATISM1.79
Community OrientationOPEN1.55
ExtroversionTHRILL1.25
Risk AppetiteTHRILL1.19
IndulgenceJOY1.16
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Country pop
CountryShare
United States60.1%
Germany9.0%
United Kingdom5.9%

See Country pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Country pop have in United States?

Country pop has an estimated audience of 2,969,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Country pop fans?

50.1% of Country pop fans are female, 49.9% are male, with an average age of 43.9 years.

Which brands do Country pop fans like most?

Country pop fans show strongest brand affinity for Shania Twain (23.63×), Kia Sportage (22.5×), and Frank Sinatra (13.32×) over the country average.

Where do Country pop fans live in United States?

Country pop fans in United States are most concentrated in California (reach 265,656), Texas (reach 225,606), and Florida (reach 147,136). These three regions account for the largest share of the active audience.

What other brands do Country pop fans also like?

Beyond Country pop itself, the audience over-indexes on Kia Sportage (22.5×), Frank Sinatra (13.32×), Capital One (3.59×), and Google Maps (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Country pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.