Rascasse Audience Intelligence

Country pop Audience in United States

A data profile of the people who buy, follow and care about Country pop in United States — modelled from more than twelve digital signal sources. Country pop has an estimated audience of 2,969,595 people in United States.

#202among Musical genre in United States#5144among Topic in United States#1057in Music & Radio

The average Country pop fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Billy Ray Cyrus, Model building, Ottawa Senators, with strongest over-indexing on Billy Ray Cyrus (11.25× the country average).

Demographically, the Country pop audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Country pop fan in United States is balanced, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Billy Ray Cyrus.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country pop profile in United States.

Audience size
3M
in United States
Gender
50.1%♀
49.9% male
Age
43.9
average years
Country rank
#10403
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country pop fans

50.1% are female, 49.9% are male, average age 43.9.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Country pop audience in United States
MetricValue
Female50.1%
Male49.9%
Average age43.9
Estimated audience size2,969,595
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Country pop audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Country pop audience comes from United States.

Worldwide audience distribution share by country for Country pop
CountryShare
United States60.1%
Germany9.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country pop audience in United States is strongest.

Fig. 05

Top regions by affinity

Country pop fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~6K1.21×
02North Dakota~7K1.15×
03South Dakota~8K1.12×
04Alaska~7K1.11×
05Rhode Island~10K1.07×
06Delaware~9K1.07×
07Montana~9K1.06×
08New Hampshire~10K1.04×
09Maine~10K1.04×
10Arkansas~30K1.03×
11Idaho~20K1.03×
12Hawaii~10K1.03×
13Mississippi~30K1.02×
14West Virginia~10K1.02×
15New Mexico~20K1.01×
16Washington, District of Columbia~9K1.01×
17Nebraska~10K1.00×
18Iowa~20K0.99×
19Kansas~20K0.98×
20Kentucky~40K0.97×
21Oklahoma~30K0.97×
22Tennessee~60K0.96×
23Missouri~50K0.96×
24Nevada~30K0.96×
25Utah~30K0.96×
26Louisiana~40K0.95×
27Connecticut~30K0.95×
28Indiana~50K0.94×
29South Carolina~40K0.94×
30Alabama~40K0.94×
31Oregon~30K0.94×
32Wisconsin~40K0.93×
33Minnesota~40K0.93×
34Colorado~40K0.92×
35Maryland~50K0.91×
36Michigan~70K0.90×
37Arizona~50K0.90×
38Washington~50K0.90×
39Massachusetts~50K0.90×
40Ohio~80K0.88×
41North Carolina~80K0.88×
42Virginia~60K0.88×
43Pennsylvania~90K0.87×
44Georgia~80K0.87×
45New Jersey~70K0.87×
46Illinois~80K0.86×
47Texas~200K0.79×
48New York~100K0.79×
49Florida~200K0.78×
50California~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Country pop, United States
0.73×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country pop audience
#·InterestCategoryAffinity×
01Ottawa SenatorsSports13.45×
02Florida Georgia LineMusic & Radio13.45×
03Billy Ray CyrusMusic & Radio11.25×
04Model buildingKids & Family10.79×
05Kacey MusgravesMusic & Radio7.93×
06Shania TwainMusic & Radio7.81×
07Toby KeithMusic & Radio5.94×
08Folk musicMusic & Radio3.42×
09Weather forecastingHome & Garden3.20×
10RockabillyFashion & Accessoires3.02×
11FedExBusiness & Career2.35×
12Britney SpearsMusic & Radio2.22×
13SubwayFood & Beverages1.88×
14Mortgage loansBusiness & Career1.84×
15Discount storesShopping1.83×
16Pizza HutFood & Beverages1.81×
17LivestockPets & Animals1.58×
18McDonald'sFood & Beverages1.55×
19Blues musicMusic & Radio1.52×
20Nonprofit organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country pop audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.16×
PatriotismCONSERVATISM1.97×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country pop audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Healthy LifestyleBALANCE0.78×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Country pop have in United States?

Country pop has an estimated audience of 2,969,595 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Country pop fans?

50.1% of Country pop fans are female, 49.9% are male, with an average age of 43.9 years.

03

Which brands do Country pop fans like most?

Country pop fans show strongest brand affinity for Billy Ray Cyrus (11.25×), Model building (10.79×), and Ottawa Senators (13.45×) over the country average.

04

Where do Country pop fans live in United States?

Country pop fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Country pop fans also like?

Beyond Country pop itself, the audience over-indexes on Model building (10.79×), Ottawa Senators (13.45×), Shania Twain (7.81×), and Florida Georgia Line (13.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Country pop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Country pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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