Toby Keith Audience in United States

Toby Keith logo

Toby Keith has an estimated audience of 4,521,248 people in United States. 55.5% are female, 44.5% are male, average age 45.9. Top regions: Georgia, Missouri, Arizona. Top brand affinities: Alternative country, American folk music, Southern rock, Dolly Parton, Tim McGraw.

The average Toby Keith fan in United States is 45.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Missouri, Arizona. Top brand affinities include Alternative country, American folk music, Southern rock, with strongest over-indexing on Alternative country (7.28× the country average). Demographically, the Toby Keith audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Toby Keith fans

Demographic split for Toby Keith audience in United States
MetricValue
Female55.5%
Male44.5%
Average age45.9
Estimated audience size4,521,248

Audience persona

The typical Toby Keith fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Alternative country.

Top regions in United States

Top regions ranked by reach for Toby Keith in United States
RegionReachAffinity
Georgia389,1682.79×
Missouri335,9954.61×
Arizona308,7983.35×
Texas267,0380.69×
Alabama251,3793.98×
California219,5460.44×
Florida194,3190.63×
Ohio118,4620.85×
Pennsylvania112,2090.74×
New York106,1890.42×
Illinois102,4150.68×
North Carolina98,2470.72×
Michigan95,3730.81×
Tennessee87,1770.96×
Indiana70,6030.85×
Oklahoma67,5761.35×
Wisconsin63,4380.93×
Virginia62,8780.57×
Washington57,5170.63×
Kentucky53,9740.95×
South Carolina52,7370.78×
New Jersey52,2620.45×
Minnesota52,2210.81×
Massachusetts47,3120.53×
Colorado47,1390.66×
Louisiana42,2370.72×
Iowa39,6471.06×
Maryland39,6210.51×
Arkansas35,7490.96×
Oregon34,2430.66×
Kansas32,2530.91×
Mississippi27,7050.74×
Utah27,2060.67×
Alaska27,1782.81×
Nevada25,0060.57×
Connecticut24,1120.53×
Nebraska19,0110.84×
West Virginia18,7860.89×
Idaho18,5730.82×
New Mexico16,7390.74×
New Hampshire12,5490.7×
Maine12,4060.77×
Montana11,2180.89×
South Dakota9,2230.88×
North Dakota8,3050.89×
Hawaii8,1170.42×
Rhode Island8,0310.56×
Delaware6,7000.54×
Wyoming5,0480.75×
Vermont4,9170.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toby Keith audience
BrandAffinityCategory
Alternative country7.28×Music & Radio
American folk music4.7×Music & Radio
Southern rock4.66×Music & Radio
Dolly Parton6.48×Music & Radio
Tim McGraw11.95×Music & Radio
George Strait10.23×Music & Radio
Texas country music5.81×Music & Radio
Georgie & Mandy's First Marriage4.56×Movies & TV
Alan Jackson10.16×Music & Radio
Billy Ray Cyrus12.49×Music & Radio
NCIS (franchise)9.48×Movies & TV
Willie Nelson6.96×Music & Radio
Johnny Cash9.73×Music & Radio
Chris Stapleton10.04×Music & Radio
Ella Langley5.95×Music & Radio
Garth Brooks11.75×Music & Radio
Dwight Yoakam12.03×Music & Radio
Keith Urban8.65×Music & Radio
Jason Aldean11.04×Music & Radio
Zach Bryan7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toby Keith audience
TraitClusterScore
PatriotismCONSERVATISM1.81
ExtroversionTHRILL1.33
TraditionCONSERVATISM1.25
Community OrientationOPEN1.23
Need for SecurityCONSERVATISM1.1
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Toby Keith
CountryShare
United States84.1%
Canada5.0%
United Kingdom2.0%

See Toby Keith audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Toby Keith have in United States?

Toby Keith has an estimated audience of 4,521,248 people in United States, concentrated in Georgia and Missouri.

What is the gender split and age of Toby Keith fans?

55.5% of Toby Keith fans are female, 44.5% are male, with an average age of 45.9 years.

Which brands do Toby Keith fans like most?

Toby Keith fans show strongest brand affinity for Alternative country (7.28×), American folk music (4.7×), and Southern rock (4.66×) over the country average.

Where do Toby Keith fans live in United States?

Toby Keith fans in United States are most concentrated in Georgia (reach 389,168), Missouri (reach 335,995), and Arizona (reach 308,798). These three regions account for the largest share of the active audience.

What other brands do Toby Keith fans also like?

Beyond Toby Keith itself, the audience over-indexes on American folk music (4.7×), Southern rock (4.66×), Dolly Parton (6.48×), and Tim McGraw (11.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toby Keith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.