Rascasse Audience Intelligence

Toby Keith Audience in United States

A data profile of the people who buy, follow and care about Toby Keith in United States — modelled from more than twelve digital signal sources. Toby Keith has an estimated audience of 4,100,104 people in United States.

#73among Singer-songwriter in United States#980among Person in United States#732in Music & Radio

The average Toby Keith fan in United States is 45.9 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Missouri, Texas.

Top brand affinities include Ella Langley, Alternative country, American folk music, with strongest over-indexing on Ella Langley (5.95× the country average).

Demographically, the Toby Keith audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toby Keith fan in United States is more female, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Ella Langley.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toby Keith profile in United States.

Audience size
4.1M
in United States
Gender
55.5%♀
44.5% male
Age
45.9
average years
Country rank
#7890
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toby Keith fans

55.5% are female, 44.5% are male, average age 45.9.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Toby Keith audience in United States
MetricValue
Female55.5%
Male44.5%
Average age45.9
Estimated audience size4,100,104
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Toby Keith audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3915%
40-4924%
50+38%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Toby Keith audience comes from United States.

Worldwide audience distribution share by country for Toby Keith
CountryShare
United States82.6%
Canada5.5%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toby Keith audience in United States is strongest.

Fig. 05

Top regions by affinity

Toby Keith fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K4.18×
02Alabama~200K3.68×
03Arizona~300K3.05×
04Alaska~30K2.77×
05Georgia~300K2.49×
06Oklahoma~80K1.69×
07Iowa~40K1.18×
08West Virginia~20K1.16×
09North Dakota~10K1.12×
10Arkansas~40K1.11×
11South Dakota~10K1.11×
12Montana~10K1.08×
13Tennessee~100K1.07×
14Kentucky~60K1.06×
15Wisconsin~70K1.03×
16Kansas~40K1.02×
17Wyoming~7K1.01×
18Nebraska~20K1.00×
19Idaho~20K0.98×
20Indiana~80K0.95×
21Ohio~100K0.94×
22Minnesota~60K0.90×
23New Mexico~20K0.89×
24Maine~10K0.89×
25Mississippi~30K0.88×
26Michigan~100K0.87×
27South Carolina~60K0.86×
28Pennsylvania~100K0.83×
29Louisiana~50K0.83×
30New Hampshire~10K0.81×
31North Carolina~100K0.79×
32Utah~30K0.76×
33Vermont~6K0.76×
34Texas~300K0.73×
35Colorado~50K0.73×
36Oregon~40K0.72×
37Illinois~100K0.70×
38Florida~200K0.67×
39Washington~60K0.67×
40Delaware~8K0.65×
41Virginia~70K0.63×
42Nevada~30K0.62×
43Rhode Island~9K0.62×
44Connecticut~30K0.58×
45Massachusetts~50K0.55×
46Maryland~40K0.54×
47Hawaii~9K0.47×
48New Jersey~50K0.46×
49California~200K0.44×
50New York~100K0.44×
Fig. 06

Affinity by region

Affinity by region — Toby Keith, United States
0.44×1.00×4.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toby Keith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toby Keith audience
#·InterestCategoryAffinity×
01Billy Ray CyrusMusic & Radio12.49×
02Tim McGrawMusic & Radio11.95×
03Garth BrooksMusic & Radio11.75×
04Jason AldeanMusic & Radio11.04×
05George StraitMusic & Radio10.23×
06Alan JacksonMusic & Radio10.16×
07Chris StapletonMusic & Radio10.04×
08Johnny CashMusic & Radio9.73×
09NCIS (franchise)Movies & TV9.48×
10Keith UrbanMusic & Radio8.65×
11Country Music TelevisionMusic & Radio8.15×
12Alternative countryMusic & Radio7.28×
13Lainey WilsonMusic & Radio7.06×
14Willie NelsonMusic & Radio6.96×
15Dolly PartonMusic & Radio6.48×
16Ella LangleyMusic & Radio5.95×
17Texas country musicMusic & Radio5.81×
18American folk musicMusic & Radio4.70×
19Southern rockMusic & Radio4.66×
20Georgie & Mandy's First MarriageMovies & TV4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toby Keith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toby Keith audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.70×
SpiritualityBALANCE1.50×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toby Keith audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.89×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toby Keith have in United States?

Toby Keith has an estimated audience of 4,100,104 people in United States, concentrated in Georgia and Missouri.

02

What is the gender split and age of Toby Keith fans?

55.5% of Toby Keith fans are female, 44.5% are male, with an average age of 45.9 years.

03

Which brands do Toby Keith fans like most?

Toby Keith fans show strongest brand affinity for Ella Langley (5.95×), Alternative country (7.28×), and American folk music (4.7×) over the country average.

04

Where do Toby Keith fans live in United States?

Toby Keith fans in United States are most concentrated in Georgia (reach ~300K), Missouri (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Toby Keith fans also like?

Beyond Toby Keith itself, the audience over-indexes on Alternative country (7.28×), American folk music (4.7×), Dolly Parton (6.48×), and Southern rock (4.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toby Keith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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