A data profile of the people who buy, follow and care about Etihad Airways in United Arab Emirates — modelled from more than twelve digital signal sources. Etihad Airways has an estimated audience of 1,956,333 people in United Arab Emirates.
The average Etihad Airways fan in United Arab Emirates is 36.7 years old, more male, and lives primarily in Emirate of Abu Dhabi.
The audience is concentrated in Emirate of Abu Dhabi, Dubai, Emirate of Sharjah.
Top brand affinities include Mathrubhumi, Manorama Online, Madhyamam Daily, with strongest over-indexing on Mathrubhumi (1.58× the country average).
Demographically, the Etihad Airways audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Etihad Airways fan in United Arab Emirates is more male, around 36.7 years old, with strong Social Media Usage tendencies and a notable affinity for Mathrubhumi.
The key figures that characterise the Etihad Airways profile in United Arab Emirates.
30.3% are female, 69.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 36.7 |
| Estimated audience size | 1,956,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 30% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Etihad Airways audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 11.6% |
| India | 11.2% |
| United Kingdom | 8.1% |
Where the Etihad Airways audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1.5M | 3.38× | |
| 02 | Dubai | ~1M | 0.72× | |
| 03 | Emirate of Sharjah | ~300K | 0.61× | |
| 04 | Emirate of Ajman | ~100K | 0.49× | |
| 05 | Fujairah | ~20K | 0.48× | |
| 06 | Ras Al Khaimah | ~50K | 0.45× |
The strongest cross-interests of the Etihad Airways audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kuwait Airways | Travel & Leisure | 2.31× | ||
| 02 | Oman Air | Travel & Leisure | 1.77× | ||
| 03 | British Airways | Travel & Leisure | 1.72× | ||
| 04 | Madhyamam Daily | News | 1.70× | ||
| 05 | Cathay Pacific | Travel & Leisure | 1.70× | ||
| 06 | Kerala Kaumudi | Movies & TV | 1.69× | ||
| 07 | Siraj Daily | News | 1.60× | ||
| 08 | Deepika (newspaper) | News | 1.59× | ||
| 09 | Mathrubhumi | News | 1.58× | ||
| 10 | Palakkad | Travel & Leisure | 1.58× | ||
| 11 | Manorama News | Movies & TV | 1.57× | ||
| 12 | Janam TV | Movies & TV | 1.54× | ||
| 13 | Manorama Online | News | 1.53× | ||
| 14 | Kovalam | Travel & Leisure | 1.53× | ||
| 15 | Kozhikode | Travel & Leisure | 1.52× | ||
| 16 | Spice trade | Business & Career | 1.52× | ||
| 17 | Reporter Live | Movies & TV | 1.52× | ||
| 18 | Gulf Air | Travel & Leisure | 1.51× | ||
| 19 | Jackfruit | Food & Beverages | 1.50× | ||
| 20 | Human sex ratio | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.95× |
Etihad Airways's target market in United Arab Emirates covers an estimated 1,956,333 people, concentrated in Emirate of Abu Dhabi and Dubai.
30.3% of the Etihad Airways audience are female, 69.7% are male, with an average age of 36.7 years.
Etihad Airways fans show strongest brand affinity for Mathrubhumi (1.58×), Manorama Online (1.53×), and Madhyamam Daily (1.7×) over the country average.
Etihad Airways fans in United Arab Emirates are most concentrated in Emirate of Abu Dhabi (reach ~1.5M), Dubai (reach ~1M), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Etihad Airways itself, the audience over-indexes on Manorama Online (1.53×), Madhyamam Daily (1.7×), Manorama News (1.57×), and Kozhikode (1.52×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Etihad Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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