A data profile of the people who buy, follow and care about Emirates in United Arab Emirates — modelled from more than twelve digital signal sources. Emirates has an estimated audience of 5,652,677 people in United Arab Emirates.
The average Emirates fan in United Arab Emirates is 36.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Demographically, the Emirates audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The key figures that characterise the Emirates profile in United Arab Emirates.
33.0% are female, 67.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 36.2 |
| Estimated audience size | 5,652,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 34% | |
| 30-39 | 30% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Emirates audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 11.7% |
| United Kingdom | 9.3% |
| United States | 7.1% |
Where the Emirates audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~4M | 1.70× | |
| 02 | Emirate of Sharjah | ~1.5M | 1.15× | |
| 03 | Emirate of Ajman | ~500K | 0.92× | |
| 04 | Ras Al Khaimah | ~200K | 0.80× | |
| 05 | Fujairah | ~100K | 0.78× | |
| 06 | Emirate of Abu Dhabi | ~1.5M | 0.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Risk Appetite | THRILL | 0.58× | |
| Patriotism | CONSERVATISM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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