A data profile of the people who buy, follow and care about Lulu Hypermarket in United Arab Emirates — modelled from more than twelve digital signal sources. Lulu Hypermarket has an estimated audience of 1,546,893 people in United Arab Emirates.
The average Lulu Hypermarket fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Air Arabia, dubizzle, Spinneys, with strongest over-indexing on Air Arabia (1.53× the country average).
Demographically, the Lulu Hypermarket audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Travelling, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Lulu Hypermarket fan in United Arab Emirates is more male, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Air Arabia.
The key figures that characterise the Lulu Hypermarket profile in United Arab Emirates.
34.9% are female, 65.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 36.4 |
| Estimated audience size | 1,546,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Lulu Hypermarket audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 25.1% |
| Saudi Arabia | 24.7% |
| Qatar | 12.5% |
Where the Lulu Hypermarket audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1M | 1.58× | |
| 02 | Fujairah | ~40K | 1.17× | |
| 03 | Dubai | ~1M | 0.91× | |
| 04 | Emirate of Sharjah | ~300K | 0.86× | |
| 05 | Emirate of Ajman | ~100K | 0.81× | |
| 06 | Ras Al Khaimah | ~60K | 0.68× |
The strongest cross-interests of the Lulu Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kabayan, Benguet | Travel & Leisure | 2.52× | ||
| 02 | Spinneys | Food & Beverages | 2.09× | ||
| 03 | Tagalog language | Politics & Society | 2.09× | ||
| 04 | Hypermarket | Shopping | 1.99× | ||
| 05 | dubizzle | Shopping | 1.87× | ||
| 06 | Blouse | Fashion & Accessoires | 1.79× | ||
| 07 | Carrefour | Shopping | 1.76× | ||
| 08 | Etisalat | Technology & Electronics | 1.71× | ||
| 09 | Bayut | Home & Garden | 1.64× | ||
| 10 | Air India Express | Travel & Leisure | 1.58× | ||
| 11 | Sharaf DG | Technology & Electronics | 1.56× | ||
| 12 | Department store | Shopping | 1.56× | ||
| 13 | Sales promotion | Shopping | 1.54× | ||
| 14 | Air Arabia | Travel & Leisure | 1.53× | ||
| 15 | Discounts and allowances | Shopping | 1.53× | ||
| 16 | Fujairah | Travel & Leisure | 1.53× | ||
| 17 | Deal of the day | Shopping | 1.52× | ||
| 18 | Emirates NBD | Business & Career | 1.51× | ||
| 19 | Coupons | Shopping | 1.50× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Family Orientation | CONSERVATISM | 1.14× | |
| Convenience Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.76× |
Lulu Hypermarket's target market in United Arab Emirates covers an estimated 1,546,893 people, concentrated in Dubai and Emirate of Abu Dhabi.
34.9% of the Lulu Hypermarket audience are female, 65.1% are male, with an average age of 36.4 years.
Lulu Hypermarket fans show strongest brand affinity for Air Arabia (1.53×), dubizzle (1.87×), and Spinneys (2.09×) over the country average.
Lulu Hypermarket fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lulu Hypermarket itself, the audience over-indexes on dubizzle (1.87×), Spinneys (2.09×), Sales promotion (1.54×), and Carrefour (1.76×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Lulu Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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