A data profile of the people who buy, follow and care about McDonald's in United Arab Emirates — modelled from more than twelve digital signal sources. McDonald's has an estimated audience of 5,330,359 people in United Arab Emirates.
The average McDonald's fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Starbucks, KFC, Fast food, with strongest over-indexing on Starbucks (2.06× the country average).
Demographically, the McDonald's audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical McDonald's fan in United Arab Emirates is more male, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for Starbucks.
The key figures that characterise the McDonald's profile in United Arab Emirates.
34.5% are female, 65.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 35.2 |
| Estimated audience size | 5,330,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide McDonald's audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 24.3% |
| Italy | 4.8% |
| Germany | 4.7% |
Where the McDonald's audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~4M | 1.30× | |
| 02 | Emirate of Abu Dhabi | ~3M | 1.25× | |
| 03 | Ras Al Khaimah | ~300K | 0.89× | |
| 04 | Fujairah | ~100K | 0.88× | |
| 05 | Emirate of Sharjah | ~1M | 0.85× | |
| 06 | Emirate of Ajman | ~500K | 0.84× |
The strongest cross-interests of the McDonald's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wendy's | Food & Beverages | 3.83× | ||
| 02 | Burger King | Food & Beverages | 2.98× | ||
| 03 | Walmart | Shopping | 2.69× | ||
| 04 | French fries | Food & Beverages | 2.21× | ||
| 05 | Starbucks | Food & Beverages | 2.06× | ||
| 06 | Star Cinema | Movies & TV | 2.05× | ||
| 07 | KFC | Food & Beverages | 1.87× | ||
| 08 | Filipino language | Politics & Society | 1.85× | ||
| 09 | Fast food | Food & Beverages | 1.84× | ||
| 10 | Sari-sari store | Shopping | 1.78× | ||
| 11 | Cebu Pacific | Travel & Leisure | 1.78× | ||
| 12 | Hardee's | Food & Beverages | 1.77× | ||
| 13 | Overseas Filipino | Politics & Society | 1.75× | ||
| 14 | Fried chicken | Food & Beverages | 1.69× | ||
| 15 | Pizza Hut | Food & Beverages | 1.67× | ||
| 16 | Hamburger | Food & Beverages | 1.64× | ||
| 17 | Chicken (food) | Food & Beverages | 1.58× | ||
| 18 | Pizza delivery | Food & Beverages | 1.57× | ||
| 19 | Bed sheet | Home & Garden | 1.53× | ||
| 20 | Kabayan, Benguet | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 1.19× |
McDonald's's target market in United Arab Emirates covers an estimated 5,330,359 people, concentrated in Dubai and Emirate of Abu Dhabi.
34.5% of the McDonald's audience are female, 65.5% are male, with an average age of 35.2 years.
McDonald's fans show strongest brand affinity for Starbucks (2.06×), KFC (1.87×), and Fast food (1.84×) over the country average.
McDonald's fans in United Arab Emirates are most concentrated in Dubai (reach ~4M), Emirate of Abu Dhabi (reach ~3M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Beyond McDonald's itself, the audience over-indexes on KFC (1.87×), Fast food (1.84×), Burger King (2.98×), and Pizza Hut (1.67×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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