A data profile of the people who buy, follow and care about Bayut in United Arab Emirates — modelled from more than twelve digital signal sources. Bayut has an estimated audience of 2,263,840 people in United Arab Emirates.
The average Bayut fan in United Arab Emirates is 37.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Townhouse, Lulu Hypermarket, First-time buyer, with strongest over-indexing on Townhouse (1.84× the country average).
Demographically, the Bayut audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Bayut fan in United Arab Emirates is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Townhouse.
The key figures that characterise the Bayut profile in United Arab Emirates.
29.4% are female, 70.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 37.3 |
| Estimated audience size | 2,263,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Bayut audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 54.8% |
| Saudi Arabia | 10.6% |
| Egypt | 8.8% |
Where the Bayut audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 2.26× | |
| 02 | Emirate of Ajman | ~300K | 1.21× | |
| 03 | Emirate of Abu Dhabi | ~900K | 0.96× | |
| 04 | Emirate of Sharjah | ~500K | 0.93× | |
| 05 | Ras Al Khaimah | ~60K | 0.49× | |
| 06 | Fujairah | ~20K | 0.42× |
The strongest cross-interests of the Bayut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 2.14× | ||
| 02 | Townhouse | Home & Garden | 1.84× | ||
| 03 | Ethiopian Airlines | Travel & Leisure | 1.73× | ||
| 04 | CC cream | Beauty & Wellness | 1.67× | ||
| 05 | Lulu Hypermarket | Food & Beverages | 1.64× | ||
| 06 | EgyptAir | Travel & Leisure | 1.63× | ||
| 07 | First-time buyer | Shopping | 1.60× | ||
| 08 | Egypt national football team | Sports | 1.59× | ||
| 09 | Mid-size car | Cars & Mobility | 1.58× | ||
| 10 | Money management | Business & Career | 1.58× | ||
| 11 | West Elm | Home & Garden | 1.58× | ||
| 12 | Asset management | Business & Career | 1.57× | ||
| 13 | Ferrari World | Travel & Leisure | 1.56× | ||
| 14 | Jobs in Dubai | Business & Career | 1.55× | ||
| 15 | BMW X5 | Cars & Mobility | 1.55× | ||
| 16 | Luxury real estate | Business & Career | 1.53× | ||
| 17 | Air India | Travel & Leisure | 1.53× | ||
| 18 | Garden furniture | Home & Garden | 1.53× | ||
| 19 | Carcare | Cars & Mobility | 1.53× | ||
| 20 | Air filter | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Design Affinity | PREMIUM | 1.27× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.91× |
Bayut has an estimated audience of 2,263,840 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.4% of Bayut fans are female, 70.6% are male, with an average age of 37.3 years.
Bayut fans show strongest brand affinity for Townhouse (1.84×), Lulu Hypermarket (1.64×), and First-time buyer (1.6×) over the country average.
Bayut fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bayut itself, the audience over-indexes on Lulu Hypermarket (1.64×), First-time buyer (1.6×), Luxury real estate (1.53×), and Mortgage calculator (2.14×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Bayut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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