A data profile of the people who buy, follow and care about Department store in United Arab Emirates — modelled from more than twelve digital signal sources. Department store has an estimated audience of 1,466,369 people in United Arab Emirates.
The average Department store fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Bedroom furniture, Party dress, Kitchenware, with strongest over-indexing on Bedroom furniture (2.53× the country average).
Demographically, the Department store audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Department store fan in United Arab Emirates is more male, around 36.1 years old, with strong Social Media Usage tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Department store profile in United Arab Emirates.
42.9% are female, 57.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 36.1 |
| Estimated audience size | 1,466,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 34% | |
| 30-39 | 33% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Department store audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 12.0% |
| Japan | 11.9% |
Where the Department store audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.17× | |
| 02 | Fujairah | ~40K | 1.13× | |
| 03 | Ras Al Khaimah | ~70K | 0.95× | |
| 04 | Emirate of Sharjah | ~300K | 0.93× | |
| 05 | Emirate of Ajman | ~100K | 0.92× | |
| 06 | Emirate of Abu Dhabi | ~600K | 0.90× |
The strongest cross-interests of the Department store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big-box store | Shopping | 2.80× | ||
| 02 | Bedroom furniture | Home & Garden | 2.53× | ||
| 03 | Cross-stitch | Home & Garden | 2.36× | ||
| 04 | Party dress | Fashion & Accessoires | 2.22× | ||
| 05 | Jewelry design | Fashion & Accessoires | 2.11× | ||
| 06 | Organic product | Food & Beverages | 2.09× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.06× | ||
| 08 | Kitchenware | Home & Garden | 2.03× | ||
| 09 | Designer clothing | Fashion & Accessoires | 1.82× | ||
| 10 | Hypermarket | Shopping | 1.74× | ||
| 11 | Grocery store | Food & Beverages | 1.74× | ||
| 12 | Local food | Food & Beverages | 1.67× | ||
| 13 | Chair | Home & Garden | 1.66× | ||
| 14 | Skin care | Beauty & Wellness | 1.64× | ||
| 15 | Ring (jewellery) | Fashion & Accessoires | 1.62× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 17 | Hair care | Beauty & Wellness | 1.61× | ||
| 18 | Parenting | Kids & Family | 1.60× | ||
| 19 | Supermarket | Shopping | 1.60× | ||
| 20 | Bed | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Social Media Usage | JOY | 1.34× |
Department store has an estimated audience of 1,466,369 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
42.9% of Department store fans are female, 57.1% are male, with an average age of 36.1 years.
Department store fans show strongest brand affinity for Bedroom furniture (2.53×), Party dress (2.22×), and Kitchenware (2.03×) over the country average.
Department store fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Department store itself, the audience over-indexes on Party dress (2.22×), Kitchenware (2.03×), Skin care (1.64×), and Parenting (1.6×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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