A data profile of the people who buy, follow and care about Local food in United Arab Emirates — modelled from more than twelve digital signal sources. Local food has an estimated audience of 1,689,419 people in United Arab Emirates.
The average Local food fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include TikTok, Spanish cuisine, Sunday Brunch, with strongest over-indexing on TikTok (1.89× the country average).
Demographically, the Local food audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Local food fan in United Arab Emirates is more male, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Local food profile in United Arab Emirates.
34.6% are female, 65.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 36.4 |
| Estimated audience size | 1,689,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 33% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Local food audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~50K | 1.15× | |
| 02 | Ras Al Khaimah | ~90K | 1.04× | |
| 03 | Emirate of Ajman | ~200K | 0.98× | |
| 04 | Emirate of Sharjah | ~300K | 0.91× | |
| 05 | Emirate of Abu Dhabi | ~600K | 0.86× | |
| 06 | Dubai | ~900K | 0.75× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish cuisine | Food & Beverages | 4.55× | ||
| 02 | Sunday Brunch | Kids & Family | 4.54× | ||
| 03 | Mediterranean cuisine | Food & Beverages | 4.01× | ||
| 04 | Cookbook | Food & Beverages | 3.75× | ||
| 05 | Foodservice | Food & Beverages | 3.57× | ||
| 06 | Latin American cuisine | Food & Beverages | 3.47× | ||
| 07 | Muscle & Fitness | Sports | 3.37× | ||
| 08 | German cuisine | Food & Beverages | 3.17× | ||
| 09 | Greek cuisine | Food & Beverages | 3.15× | ||
| 10 | Chocolate cake | Food & Beverages | 3.07× | ||
| 11 | Natural skin care | Beauty & Wellness | 2.59× | ||
| 12 | Party dress | Fashion & Accessoires | 2.55× | ||
| 13 | Designer clothing | Fashion & Accessoires | 2.38× | ||
| 14 | Snapchat | Internet & Social Media | 2.34× | ||
| 15 | Diners | Food & Beverages | 2.25× | ||
| 16 | Italian cuisine | Food & Beverages | 2.15× | ||
| 17 | Juice | Food & Beverages | 1.99× | ||
| 18 | Property finder | Home & Garden | 1.95× | ||
| 19 | TikTok | Internet & Social Media | 1.89× | ||
| 20 | Foodie | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.79× |
Local food has an estimated audience of 1,689,419 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.6% of Local food fans are female, 65.4% are male, with an average age of 36.4 years.
Local food fans show strongest brand affinity for TikTok (1.89×), Spanish cuisine (4.55×), and Sunday Brunch (4.54×) over the country average.
Local food fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Spanish cuisine (4.55×), Sunday Brunch (4.54×), Mediterranean cuisine (4.01×), and Cookbook (3.75×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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