A data profile of the people who buy, follow and care about TikTok in United Arab Emirates — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 5,243,299 people in United Arab Emirates.
The average TikTok fan in United Arab Emirates is 23.9 years old, more male, and lives primarily in Emirate of Abu Dhabi.
The audience is concentrated in Emirate of Abu Dhabi, Dubai, Emirate of Sharjah.
Top brand affinities include Bodrum, Jazz dance, Contemporary dance, with strongest over-indexing on Bodrum (1.63× the country average).
Demographically, the TikTok audience skews more male with an average age of 23.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical TikTok fan in United Arab Emirates is more male, around 23.9 years old, with strong Spirituality tendencies and a notable affinity for Bodrum.
The key figures that characterise the TikTok profile in United Arab Emirates.
33.7% are female, 66.3% are male, average age 23.9.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 23.9 |
| Estimated audience size | 5,243,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 60% | |
| 20-29 | 34% | |
| 30-39 | 4% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide TikTok audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~2.5M | 1.19× | |
| 02 | Ras Al Khaimah | ~300K | 1.19× | |
| 03 | Fujairah | ~100K | 1.15× | |
| 04 | Emirate of Ajman | ~600K | 1.06× | |
| 05 | Emirate of Sharjah | ~1M | 0.92× | |
| 06 | Dubai | ~2M | 0.50× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goth subculture | Fashion & Accessoires | 2.44× | ||
| 02 | Jazz dance | Sports | 2.25× | ||
| 03 | Death Note | Literature | 2.23× | ||
| 04 | G-Dragon | Music & Radio | 2.17× | ||
| 05 | Gay bar | Politics & Society | 2.16× | ||
| 06 | Harry Styles | Music & Radio | 2.15× | ||
| 07 | Red Dead Redemption | Games | 1.98× | ||
| 08 | Spice Girls | Music & Radio | 1.86× | ||
| 09 | Gay-friendly | Politics & Society | 1.80× | ||
| 10 | Kendrick Lamar | Music & Radio | 1.77× | ||
| 11 | Fairy Tail | Literature | 1.75× | ||
| 12 | Cardi B | Music & Radio | 1.68× | ||
| 13 | Contemporary dance | Arts & Culture | 1.67× | ||
| 14 | Varun Dhawan | Movies & TV | 1.64× | ||
| 15 | Bodrum | Travel & Leisure | 1.63× | ||
| 16 | Willy Wonka | Literature | 1.63× | ||
| 17 | Graphic novel | Literature | 1.61× | ||
| 18 | Transgenderism | Politics & Society | 1.60× | ||
| 19 | Black Lives Matter | Politics & Society | 1.57× | ||
| 20 | My Hero Academia | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Social Media Usage | JOY | 0.94× | |
| Tradition | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.63× | |
| Design Affinity | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.71× |
TikTok has an estimated audience of 5,243,299 people in United Arab Emirates, concentrated in Emirate of Abu Dhabi and Dubai.
33.7% of TikTok fans are female, 66.3% are male, with an average age of 23.9 years.
TikTok fans show strongest brand affinity for Bodrum (1.63×), Jazz dance (2.25×), and Contemporary dance (1.67×) over the country average.
TikTok fans in United Arab Emirates are most concentrated in Emirate of Abu Dhabi (reach ~2.5M), Dubai (reach ~2M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Jazz dance (2.25×), Contemporary dance (1.67×), Red Dead Redemption (1.98×), and Transgenderism (1.6×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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