A data profile of the people who buy, follow and care about Snapchat in United Arab Emirates — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 1,619,177 people in United Arab Emirates.
The average Snapchat fan in United Arab Emirates is 34.2 years old, more male, and lives primarily in Emirate of Abu Dhabi.
The audience is concentrated in Emirate of Abu Dhabi, Dubai, Emirate of Sharjah.
Top brand affinities include TikTok, Property finder, Luxury yacht, with strongest over-indexing on TikTok (2.8× the country average).
Demographically, the Snapchat audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Snapchat fan in United Arab Emirates is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Snapchat profile in United Arab Emirates.
33.4% are female, 66.6% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 34.2 |
| Estimated audience size | 1,619,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 39% | |
| 30-39 | 28% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Snapchat audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
Where the Snapchat audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~100K | 1.45× | |
| 02 | Fujairah | ~50K | 1.19× | |
| 03 | Emirate of Abu Dhabi | ~800K | 1.16× | |
| 04 | Emirate of Ajman | ~200K | 0.92× | |
| 05 | Emirate of Sharjah | ~300K | 0.90× | |
| 06 | Dubai | ~500K | 0.38× |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henna | Home & Garden | 2.83× | ||
| 02 | TikTok | Internet & Social Media | 2.80× | ||
| 03 | Aldar Properties | Business & Career | 2.28× | ||
| 04 | Modern Standard Arabic | Politics & Society | 2.12× | ||
| 05 | Modest Fashion | Fashion & Accessoires | 2.07× | ||
| 06 | Gown | Fashion & Accessoires | 1.94× | ||
| 07 | Property finder | Home & Garden | 1.86× | ||
| 08 | Local food | Food & Beverages | 1.84× | ||
| 09 | Party dress | Fashion & Accessoires | 1.83× | ||
| 10 | Leadership | Business & Career | 1.70× | ||
| 11 | Scarf | Fashion & Accessoires | 1.70× | ||
| 12 | Engagement | Kids & Family | 1.67× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.65× | ||
| 14 | Bride and Groom | Home & Garden | 1.61× | ||
| 15 | Luxury Lifestyle | Shopping | 1.60× | ||
| 16 | Healthy diet | Health | 1.58× | ||
| 17 | Shalwar kameez | Fashion & Accessoires | 1.55× | ||
| 18 | Engagement ring | Fashion & Accessoires | 1.53× | ||
| 19 | Pakistani clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.32× | |
| Patriotism | CONSERVATISM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 1.32× |
Snapchat has an estimated audience of 1,619,177 people in United Arab Emirates, concentrated in Emirate of Abu Dhabi and Dubai.
33.4% of Snapchat fans are female, 66.6% are male, with an average age of 34.2 years.
Snapchat fans show strongest brand affinity for TikTok (2.8×), Property finder (1.86×), and Luxury yacht (1.65×) over the country average.
Snapchat fans in United Arab Emirates are most concentrated in Emirate of Abu Dhabi (reach ~800K), Dubai (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Snapchat itself, the audience over-indexes on Property finder (1.86×), Luxury yacht (1.65×), Local food (1.84×), and Party dress (1.83×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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