A data profile of the people who buy, follow and care about Local food in Switzerland — modelled from more than twelve digital signal sources. Local food has an estimated audience of 1,325,468 people in Switzerland.
The average Local food fan in Switzerland is 44.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Entertainment, Consumer electronics, Fast casual restaurants, with strongest over-indexing on Entertainment (1.67× the country average).
Demographically, the Local food audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Local food fan in Switzerland is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Entertainment.
The key figures that characterise the Local food profile in Switzerland.
57.3% are female, 42.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.3 |
| Estimated audience size | 1,325,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Local food audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thurgau | ~40K | 1.12× | |
| 02 | Basel-City | ~60K | 1.08× | |
| 03 | Valais | ~60K | 1.06× | |
| 04 | Canton of St. Gallen | ~70K | 1.04× | |
| 05 | Luzern | ~60K | 1.03× | |
| 06 | Ticino | ~50K | 1.01× | |
| 07 | Aargau | ~80K | 0.99× | |
| 08 | Canton of Geneva | ~90K | 0.98× | |
| 09 | Vaud | ~100K | 0.95× | |
| 10 | Canton of Bern | ~100K | 0.91× | |
| 11 | Canton of Zürich | ~200K | 0.84× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 4.97× | ||
| 02 | Spanish cuisine | Food & Beverages | 4.82× | ||
| 03 | Online food ordering | Food & Beverages | 4.65× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 3.90× | ||
| 05 | Cookbook | Food & Beverages | 3.58× | ||
| 06 | Dinner | Food & Beverages | 3.55× | ||
| 07 | Organic product | Food & Beverages | 3.16× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 3.14× | ||
| 09 | Lunch | Food & Beverages | 2.97× | ||
| 10 | Foodie | Food & Beverages | 2.56× | ||
| 11 | Health & wellness | Health | 2.22× | ||
| 12 | Recipes | Food & Beverages | 1.90× | ||
| 13 | Home improvement | Home & Garden | 1.87× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.75× | ||
| 15 | Entertainment | Movies & TV | 1.67× | ||
| 16 | Cooking | Food & Beverages | 1.63× | ||
| 17 | EasyJet | Travel & Leisure | 1.58× | ||
| 18 | Movies | Movies & TV | 1.54× | ||
| 19 | Beverages | Food & Beverages | 1.54× | ||
| 20 | Sports and outdoors | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Healthy Lifestyle | BALANCE | 1.57× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.89× | |
| Travelling | THRILL | 1.05× |
Local food has an estimated audience of 1,325,468 people in Switzerland, concentrated in Canton of Zürich and Vaud.
57.3% of Local food fans are female, 42.7% are male, with an average age of 44.3 years.
Local food fans show strongest brand affinity for Entertainment (1.67×), Consumer electronics (1.75×), and Fast casual restaurants (4.97×) over the country average.
Local food fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Consumer electronics (1.75×), Fast casual restaurants (4.97×), Dinner (3.55×), and Vegetarian cuisine (3.14×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.